A mark of distinction: Branding and trade mark law in the uk from the 1860s

Business History

Volumn 52, Issue 1, 2010, Pages 17-42

  Mercer, John ^a  

^a QUEEN MARY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Brand architecture; Brand names; Branding; Trade marks

Indexed keywords

BUSINESS; COMPETITION (ECONOMICS); ECONOMIC HISTORY; INDUSTRIAL HISTORY; PROPERTY RIGHTS; TWENTIETH CENTURY;

UNITED KINGDOM;

EID: 77950942401     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076790903281033     Document Type: Article

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