Brand culture: Trade marks, marketing and consumption

Trade Marks and Brands

Volumn , Issue , 2008, Pages 161-176

  Schroeder, Jonathan E ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

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EID: 84927017038     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1017/CBO9780511495212.008     Document Type: Chapter

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