Celebrity-persona parasocial interaction scale

Handbook of Research on Electronic Surveys and Measurements

Volumn , Issue , 2006, Pages 309-312

  Bocarnea, Mihai C ^a   Brown, William J ^a  

^a REGENT UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 77950224287     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-792-8.ch039     Document Type: Chapter

References (18)

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3. th Annual Conference of the International Communication Association, Sydney.
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