Celebrity-persona identification scale

Handbook of Research on Electronic Surveys and Measurements

Volumn , Issue , 2006, Pages 302-305

  Brown, William J ^a   Bocarnea, Mihai C ^a  

^a REGENT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950214564     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-59140-792-8.ch037     Document Type: Chapter

References (16)

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2. Basil, M. D., & Brown, W. J. (2004). Magic Johnson and Mark McGwire: The power of identification with sports celebrities. In L. R. Kahle & C. Riley (Ed.), Sports Marketing and the Psychology of Marketing Communication (pp. 159-174). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
3. Bocarnea, M. C. (2001). Mediated effects of celebrities: Cognitive and affective paths of processing information about Princess Diana's death. Doctoral dissertation, Regent University, Virginia.
4. Brown, W. J., Basil, M. D., & Bocarnea, M. C. (2003a). Social influence of an international ce-lebrity: Responses to the death of Princess Diana. Journal of Communication, 53, 587-605.
5. Brown, W. J., Basil, M. D., & Bocarnea, M. C. (2003b). The influence of famous athletes on public health issues: Mark McGwire, child abuse prevention, and androstenedione. Journal of Health Communication, 8, 41-57.
6. Brown, W. J., & Fraser, B. P. (2006). Global identification with celebrity heroes. In S. Drucker & G. Gumpert (Eds.), Heroes in a Global World. Cresskill, NJ: Hampton Press.
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9. Fraser, B. F., & Brown, W. J. (2002). Media, celebrities, and social influence: Identification with Elvis Presley. Mass Communication & Society, 5(2), 183-206.
10. Freud, S. (1922). Group psychology and the analysis of ego. New York: Norton. Johnson, Johnson & Heimburg (1999).
11. Johnson, W. L., Johnson, A. M., & Heimberg, F. (1999). A primary- and second-order component analysis of the organiztional identification questionnaire. Educational and Psychological Measurement, 59, 159-170.
12. Kelman, H. (1961). Process of opinion change. Public Opinion Quarterly, 25, 57-58.
13. Lasswell, H. D. (1965). World politics and personal insecurity. New York: Free Press.
14. Matviuk, M. A. C. (2006). The social influence of sports celebrities: The case of Diego Maradona. Doctoral dissertation, Regent University, Virginia.
15. Rosenfeld, L. B. (1969). Set theory: Key to understanding of Kenneth Burke's use of the term "identification". Western Speech, 33, 175-183.
16. Woodward, G. C. (2003). The idea of identification. Albany, NY: State University of New York Press.