Magic Johnson and Mark McGwire: The power of identification with sports celebrities

Sports Marketing and the Psychology of Marketing Communication

Volumn , Issue , 2004, Pages 159-171

  Basil, Michael D ^a   Brown, William J ^b  

^a UNIVERSITY OF LETHBRIDGE   (Canada)

^b REGENT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845786684     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610003     Document Type: Chapter

References (43)

1. Anonymous. (1992). Exchange with reporters prior to a meeting withMagic Johnson (interview with George Bush). Weekly Compilation of Presidential Documents, 28(33), 87-89.
2. Aristotle. (1941). The BasicWorks of Aristotle. New York: Random House.
3. Baker, J. A., Lepley, C. J., Krishnan, S., & Victory, K. S. (1992). Celebrities as health educators:Media advocacy guidelines. Journal of School Health, 62, 433-436.
4. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.
5. Bandura, A. (1986). Social Foundations of Thought and Action: A Social-Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall.
6. Basil, M. D. (1996). Identification as a mediator of celebrity effects. Journal of Broadcasting and Electronic Media, 40, 478-495.
7. Basil, M. D., & Brown, W. J. (1994). Interpersonal communication in news diffusion: A study of "Magic" Johnson's announcement. Journalism Quarterly, 71, 305-320.
8. Basil, M. D., & Brown, W. J. (1997). Marketing AIDS prevention: The differential impact hypothesis versus identification effects. Journal of Consumer Psychology, 6, 389-411.
9. Batra, R., & Ray, M. (1984). How advertising works at contact. In L. Alwitt & A. Mitchell (Eds.), Psychological Processes and Advertising Effects: Theory, Research, and Applications (pp. 13-43). Hillsdale, NJ: Lawrence Erlbaum Associates.
10. Bentley, E. (1964). Life of the Drama. New York: Antheneum.
11. Branscombe, N. R., &Wann, D. L. (1991). The positive social and self concept consequences of sports team identification. Journal of Sport and Social Issues, 15, 115-127.
12. Brown B. R. Jr., Baranowski, M.D., Kulig, J.W., Stephenson, J. M.,&Perry, B. (1996). Searching for the Magic Johnson effect: AIDS, adolescents, and celebrity disclosure. Adolescence, 31, 253-258.
13. Brown,W. J., & Basil, M. D. (1995). Media celebrities and public health: Responses to "Magic" Johnson's HIV disclosure and its impact on AIDS risk and high-risk behaviors. Health Communication, 7, 345-370.
14. Brown, W. J., Basil, M. D., & Bocarnea, M. (in press). Social influence of an international celebrity: Responses to the death of Princess Diana. Journal of Comunication.
15. Brown, W. J., Basil, M. D., & Bocarena, M. C. (2003). The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and Androstenedione. Journal of Health Communication, 8, 41-57.
16. Burke, K. (1950). A Rhetoric of Motives. Englewood Cliffs, NJ: Prentice-Hall.
17. Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing:Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality and Social Psychology, 66, 460-473.
18. Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology, 34, 366-375.
19. Fowles, J. (1992). Star Struck: Celebrity Performers and the American Public. Washington, DC:Smithsonian Institution Press.
20. Fumento, M. (1992). Do you believe in Magic? The American Spectator, 25(2), 16-23.
21. Graham, S.,Weiner, B.,&Guiliano, T.,&Weiner. (1993). An attributional analysis of reactions to Magic Johnson. Journal of Applied Social Psychology, 23, 996-1003.
22. Heider, F. (1958). The Psychology of Interpersonal Relations. New York:Wiley.
23. Hollander, D. (1993). Publicity about Magic Johnson may have led some to reduce their risky behavior, request HIV testing. Family Planning Perspectives, 25, 192-194.
24. Horton, D., &Wohl, R. R. (1956). Mass communication and parasocial interaction: Observations on intimacy at a distance. Psychiatry, 19, 215-229.
25. Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and Persuasion. New Haven, CT: Yale University Press.
26. Kalichman, S. C. (1994). Magic Johnson and public attitudes towards AIDS: A review of empirical findings. AIDS Education and Prevention, 6, 542.
27. Kelman, H. C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 57-78.
28. Levy, M. (1979). Watching television news as parasocial interaction. Journal of Broadcasting, 23, 69-80.
29. McCracken,G. (1989). Whois the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16, 310-321.
30. McGregor, E. J. (1998). Mark McGwire is a hero for more than his homers. Sports Illustrated, 89(12), 22.
31. McGuire, W. J. (1981). The probabilogical model of cognitive structure and attitude change. In R. Petty, T. Ostrom & T. Brock (Eds.), Cognitive Responses in Persuasion. Hillsdale, NJ:Lawrence Erlbaum Associates.
32. Penner, L. A., & Fritzsche, B. A. (1993). Magic Johnson and reaction to people with AIDS: A natural experiment. Journal of Applied Social Psychology, 23, 1035-1040.
33. Pollock, P. H., III (1994). Issues, values, and critical moments: Did "Magic" Johnson transform public opinion on AIDS? American Journal of Political Science, 38, 426-448.
34. Rubin, A. M., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Broadcasting and Electronic Media, 31, 279-292.
35. Turner, M. J. (1998, September 28). McGwire and steroids.U.S. News andWorld Report, 5.
36. Verducci, T. (1998a, September 14). Making his mark. Sports Illustrated, 28-33.
37. Verducci, T. (1998b, October 5). The greatest season ever. Sports Illustrated, 38-53.
38. Wann, D. L., & Branscombe, N. R. (1990). Die-hard and fair-weather fans: Effects of identification on BIRGing and CORFing tendencies. Journal of Sport and Social Issues, 14, 103-117.
39. Wanta,W., & Elliott,W. R. (1995). Did the "Magic" work? Knowledge of HIV/AIDS and the knowledge gap hypothesis. Journalism and Mass Communication Quarterly, 72, 312-322.
40. Whalen, Henker, O'Neil, & Hollingshead (1994).
41. Wu, C., & Shaffer, D. R. (1987). Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object. Journal of Personality and Social Psychology, 52, 677-688.
42. Zillmann,D.,&Paulus,P.B. (1993). Spectators:Reactions to sports events and effects on athletic performance. In R. N. Singer, M. Murphey, & L. K. Tennant (Eds.), Handbook of Research on Sport Psychology (pp. 600-610). New York and Toronto and New York: Macmillan.
43. Zimet, G. D., Lazebnik, R., DiClemente, R. J., Anglin, T. M. (1993). The relationship of Magic Johnson's announcement of HIV infection to the AIDS attitudes of junior high school students. Journal of Sex Research, 30, 129-134.