What's in a name? What leads a firm to change its name and what the new name foreshadows

Journal of Banking and Finance

Volumn 34, Issue 6, 2010, Pages 1344-1359

  Wu, YiLin ^a  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Brand name capital; Corporate strategy; Intangible assets; Investor sentiment; Name change; Preplay communication; Propensity score matching; Reputation

Indexed keywords

EID: 77950020178     PISSN: 03784266     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbankfin.2009.11.029     Document Type: Article

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