Reputation for product innovation: Its impact on consumers

Journal of Product Innovation Management

Volumn 27, Issue 3, 2010, Pages 321-335

  Henard, David H ^a   Dacin, Peter A ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b QUEEN S UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ANECDOTAL EVIDENCES; COMPETITIVE ADVANTAGE; EMPIRICAL EVIDENCE; EMPIRICAL RESULTS; INNOVATIVE FIRMS; INTANGIBLE RESOURCES; NEW PRODUCT DEVELOPMENT; PRICE PREMIUMS; PRODUCT FAILURES; PRODUCT INNOVATION; SUSTAINABLE COMPETITIVE ADVANTAGES;

PRODUCT DEVELOPMENT;

COMPETITION;

EID: 77949892099     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00719.x     Document Type: Article

References (71)

1. Aaker, D.A. (1989). Managing Assets and Skills: The Key to a Sustainable Competitive Advantage. California Management Review 31 (2) : 91 106 (Winter).
2. Assael, H. Kamins, M.A. (1989). Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach through Product Trial. Journal of the Academy of Marketing Science 17 (3) : 197 207.
3. Avolonitis, G.J., Kouremenos, A. Tzokas, N. (1994). Assessing the Innovativeness of Organizations and Its Antecedents: Project Innovstrat. European Journal of Marketing 28 (11) : 5 28.
4. Bagozzi, R.P., Baumgartner, H. Yi, Y. (1992). State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage. Journal of Consumer Research 18 : 505 518 (March).
5. Baron, R.M. Kenny, D.A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology 51 (6) : 1173 1182.
6. Beatty, S.E. Kahle, L.R. (1988). Alternative Hierarchies of the Attitude-Behavior Relationsip: The Impact of Brand Commitmentand Habit. Journal of the Academy of Marketing Science 16 : 1 10 (Summer).
7. Berger, P.L. Luckmann, T. (1966). The Social Construction of Reality. New York : Doubleday & Company, Inc.
8. Bloch, P.H. Richins, M.L. (1983). A Theoretical Model for the Study of Product Importance Perceptions. Journal of Marketing 47 : 69 81 (Summer).
9. Brown, T.J. Dacin, P.A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing 61 : 68 84 (January).
10. Cadotte, E.R., Woodruff, R.B. Jenkins, R.L. (1987). Expectations and Norms in Models of Consumer Satisfaction. Journal of Marketing Research 14 : 305 314 (August).
11. Cameron, K.S. Whetten, D.A. (1983). Organizational Effectiveness: A Comparison of Multiple Models. New York : Academic Press.
12. Carpenter, G.S. Nakamoto, K. (1989). Consumer Preference Formation and Pioneering Advantage. Journal of Marketing Research 26 : 285 298 (August).
13. Celsi, R.L. Olson, J.C. (1988). The Role of Involvement in Attention and Comprehension Processes. Journal of Consumer Research 15 : 210 224 (September).
14. Churchill Jr., G.A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research 16 : 64 73 (February).
15. Deming, W.E. (1986). Out of the Crisis. Cambridge, MA : MIT Center for Advanced Engineering Study.
16. Dick, A.S. Basu, K. (1994). Customer Loyalty: Toward an Integrated Conceptual Framework. Journal of the Academy of Marketing Science 22 (2) : 99 113.
17. Dickson, P.R. Sawyer, A.G. (1990). The Price Knowledge and Search of Supermarket Shoppers. Journal of Marketing 54 : 42 53 (July).
18. Donlon, J.P. (1998). What's Your Company's Reputation? Chief Executive July/August.
19. Dowling, G.R. (1986). Managing Your Corporate Images. Industrial Marketing Management 15 : 109 115.
20. Dutton, J.E., Dukerich, J.M. Harquail, C.V. (1994). Organizational Images and Member Identification. Administrative Science Quarterly 39 : 239 263 (June).
21. Farrell, J. Saloner, G. (1986). Installed Base and Compatibility: Innovation, Product Preannouncements, and Predation. American Economic Review 76 : 940 955 (December).
22. Fishbein, M. (1963). An Investigation of the Relationship between Beliefs about an Object and the Attitude toward That Object. Human Relations 16 : 233 240.
23. Fishbein, M. Ajzen, I. (1975). Beliefs, Attitude, Intentions, and Behavior: An Introduction to Theory and Research. Reading, MA : Addison-Wesley.
24. Fombrun, C. (1996). Reputation: Realizing Value from the Corporate Image. Boston : Harvard Business School Press.
25. Fombrun, C. Shanley, M. (1990). What's in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal 33 (2) : 233 258.
26. Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach. Boston : Pitman Press.
27. Fryxell, G.E. Wang, J. (1994). "The Fortune Corporate "Reputation" Index: Reputation for What? Journal of Management 20 (1) : 1 14.
28. Gray, E.R. Balmer, J.M.T. (1998). Managing Corporate Image and Corporate Reputation. Long Range Planning 31 (5) : 695 702.
29. Greenwald, A.G. Leavitt, C. (1984). Audience Involvement in Advertising: Four Levels. Journal of Consumer Research 11 : 581 592 (June).
30. Hall, R. (1993). A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage. Strategic Management Journal 14 : 607 618.
31. Hall, R. (1992). The Strategic Analysis of Intangible Resources. Strategic Management Journal 13 : 135 144.
32. Henard, D.H. Szymanski, D.M. (2001). Why Some New Products Are More Successful Than Others. Journal of Marketing Research 38 (3) : 362 375.
33. Kreps, D.M. Wilson, R. (1982). Reputation and Imperfect Information. Journal of Economic Theory 27 (2) : 253 279.
34. Lichtenstein, D.R., Ridgeway, N.M. Netemeyer, R.G. (1993). Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research 30 : 234 245 (May).
35. Mano, H. Oliver, R.L. (1993). Assessing the Dimensionality of Structure of the Consumption Experience: Evaluation, Feelings, and Satisfaction. Journal of Consumer Research 20 : 451 466 (December).
36. Milgrom, P. Roberts, J. (1982). Predation, Reputation, and Entry Deterrence. Journal of Economic Theory 27 (2) : 280 312.
37. Miller, J.A. (1979). Studying Satisfaction, Modifying Models, Eliciting Expectations, Posing Problems, and Making Meaningful Measurements. In : Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, ed. H.K. Hunt. Cambridge, MA : Marketing Science Institute.
38. Mishra, S., Umesh, U.N. Stern, D.E. (1993). Antecendents of the Attraction Effect: An Information-Processing Approach. Journal of Marketing Research 30 : 331 349 (August).
39. Muehling, D.D., Laczniak, R.N. Andrews, J.C. (1993). Defining, Operationalizing, and Using Involvements in Advertising Research: A Review. Journal of Current Issues in Advertising 15 (1) : 21 57.
40. Nagle, T. (1984). Economic Foundations for Pricing. Journal of Business 57 (12) : 3 26.
41. Nagle, T. (1983). Pricing as Creative Marketing. Business Horizons July-August : 14 19.
42. Nelson, P. (1974). Advertising as Information. Journal of Political Economy 81 (4) : 729 754.
43. Oliver, R.L. (1980). A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research 17 : 460 469 (November).
44. Oliver, R.L., Rust, R.T. Varki, S. (1997). Customer Delight: Foundations, Findings, and Managerial Insight. Journal of Retailing 73 (3) : 311 336.
45. Olson, J.C. (1977). Price as an Informational Cue: Effects on Product Evaluations. In : Consumer and Industrial Buying Behavior, ed. A. Woodside, J. Sheth P. Bennett. New York : Elsevier.
46. Park, C.W. Young, S.M. (1986). Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation. Journal of Marketing Research 23 : 11 24 (February).
47. Petty, R.E. Cacioppo, J.T. (1981). Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA : William C. Brown.
48. Petty, R.E., Cacioppo, J.T. Schumann, D.T. (1983). Central and Peripheral Routes to Advertising Effectiveness: The Moderating Effect of Involvement. Journal of Consumer Research 10 : 135 146 (September).
49. Podsakoff, P.M. Organ, D.W. (1986). Self-Reports in Organizational Research: Problems and Prospects. Journal of Management 12 (4) : 531 544.
50. Raju, P.S. (1980). Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior. Journal of Consumer Behavior 7 : 272 282 (December).
51. Rao, A.R. Monroe, K.B. (1989). The Effect of Price, Brand Name, and Store Name on Buyer's Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research 26 : 351 357 (August).
52. Rao, A.R., Qu, L. Ruekert, R.W. (1999). Signaling Unobservable Product Quality through a Brand Ally. Journal of Marketing Research 36 : 258 268 (May).
53. Rao, H. (1994). The Social Construction of Reputation: Certification Contests, Legitimization, and the Survival of Organizations in the American Automobile Industry: 1895-1912. Strategic Management Journal 15 : 29 44.
54. Robertson, T.S., Eliashberg, J. Rymon, T. (1995). New Product Announcement Signals and Incumbent Reactions. Journal of Marketing 59 : 1 15 (July).
55. Rowe, W.G., Cannella Jr., A.A. Harris, I.C. (1998). In Search of Meaning: Is the Fortune Reputation Survey a Source of New Information to Investors? College Station : Texas A&M University.
56. Russo, M.V. Fouts, P.A. (1997). A Resource-Based Perspective on Corporate Environmental Performance and Profitability. Academy of Management Journal 40 (3) : 534 559.
57. Schatzel, K.E., Calantone, R.J. Droge, C. (2001). Beyond the Firm's Initial Declaration: Are Preannouncements of New Product Introductions and Withdrawals Alike? Journal of Product Innovation Management 18 (2) : 82 95.
58. Sheth, J. Parvatiyar, A. (1995). Relationship Marketing in Consumer Markets: Antecedents and Consequences. Journal of the Academy of Marketing Science 23 (4) : 255 271.
59. Spence, A.M. (1974). Market Signaling: Informational Transfer in Hiring and Related Screening Processes. Cambridge, MA : Harvard University Press.
60. Srinivasan, N. Ratchford, B.T. (1991). An Empirical Test of an External Search for Automobiles. Journal of Consumer Research 18 : 233 242 (September).
61. Taher, A., Leigh, T.W. French, W.A. (1996). Augmented Retail Services: The Lifetime Value of Affection. Journal of Business Research 35 : 217 228.
62. Vandelo, M.T. (1998). Narrating Corporate Reputation: Becoming Legitimate through Storytelling. International Studies of Management & Organization 28 (3) : 120 137.
63. Vergin, R.C. Qoronfleh, M.W. (1998). Corporate Reputation and the Stock Market. Business Horizons January-February : 19 26.
64. Weigelt, K. Camerer, C. (1988). Reputation and Corporate Strategy: A Review of Recent Theory and Applications. Strategic Management Journal 9 : 443 454.
65. Wind, Y.J. Mahajan, V. (1997). Issues and Opportunities in New Product Development: An Introduction to the Special Issue. Journal of Marketing Research 34 : 1 12 (February).
66. Woodruff, R.B., Cadotte, E.R. Jenkins, R.L. (1983). Modeling Consumer Satisfaction Processes Using Experience-Based Norms. Journal of Marketing Research 20 : 296 304 (August).
67. Yi, Y. (Ed.) (1990). A Critical Review of Consumer Satisfaction. Chicago : American Marketing Association.
68. Zaichkowsky, J.L. (1985). Measuring the Involvement Construct. Journal of Consumer Research 12 : 341 352 (December).
69. Zaichkowsky, J.L. (1986). Conceptualizing Involvement. Journal of Advertising 15 (2) : 4 14.
70. Zaichkowsky, J.L. (1994). The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising. Journal of Advertising 33 (4) : 59 70.
71. Zeithaml, V.A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing 52 : 2 22 (July).