Neural correlates of attitude change following positive and negative advertisements

Frontiers in Behavioral Neuroscience

Volumn 3, Issue MAY, 2009, Pages

  Kato, Junko ^a   Ide, Hiroko ^a   Kabashima, Ikuo ^a   Kadota, Hiroshi ^b   Takano, Kouji ^b   Kansaku, Kenji ^b  

^a UNIVERSITY OF TOKYO   (Japan)

^b NATIONAL REHABILITATION CENTER FOR PERSONS WITH DISABILITIES   (Japan)

Author keywords

Attitude changes; fMRI; Human; Neuroeconomics; Neuropolitics

Indexed keywords

EID: 77949876127     PISSN: 16625153     EISSN: None     Source Type: Journal    
DOI: 10.3389/neuro.08.006.2009     Document Type: Article

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