Selling retailing to Generation Y graduates: Recruitment challenges and opportunities

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 4, 2009, Pages 405-420

  Broadbridge, Adelina M ^a   Maxwell, Gillian A ^b   Ogden, Susan M ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Generation Y; Graduate employment; Retail; Students; UK

Indexed keywords

EID: 77949367764     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960903331394     Document Type: Article

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