Churn models for prepaid customers in the cellular telecommunication industry using large data marts

Expert Systems with Applications

Volumn 37, Issue 6, 2010, Pages 4710-4712

  Owczarczuk, Marcin ^a  

^a WARSAW SCHOOL OF ECONOMICS   (Poland)

Author keywords

Cellular; Churn prediction; CRM; Retention; Wireless

Indexed keywords

ACROSS TIME; CELLULAR TELECOMMUNICATION; DATA MINING MODELS; LARGE DATA; LIFT CURVES; LINEAR MODEL; LOGISTIC REGRESSIONS; PERSONAL DATA; TEST SAMPLES;

DECISION TREES;

TELECOMMUNICATION INDUSTRY;

EID: 77249154521     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.11.083     Document Type: Article

References (4)

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3. Pendharkar P.C. Genetic algorithm based neural network approaches for predicting churn in cellular wireless network services. Expert Systems with Applications 36 (2009) 6714-6720
4. Wei C.P., and Chiu I.T. Turning telecommunications call details to churn prediction: A data mining approach. Expert Systems with Applications 23 (2002) 103-112