Humanitarian branding and the media: The case of Amnesty International

Journal of Language and Politics

Volumn 7, Issue 3, 2008, Pages 471-493

  Vestergaard, Anne ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

Branding; Humanitarianism; Media; Morality; Ngo; Non profit organisations; Organisational identity; Suffering

Indexed keywords

EID: 77149142651     PISSN: 15692159     EISSN: 15699862     Source Type: Journal    
DOI: 10.1075/jlp.7.3.07ves     Document Type: Article

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