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Volumn 25, Issue 1, 2010, Pages 1-39

Branding the Mahatma: The untimely provocation of Gandhian publicity

Author keywords

Advertising; Body; Branding; Gandhi; India; Politics

Indexed keywords


EID: 77049086825     PISSN: 08867356     EISSN: 15481360     Source Type: Journal    
DOI: 10.1111/j.1548-1360.2009.01050.x     Document Type: Article
Times cited : (35)

References (75)
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