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Volumn 40, Issue 1, 2010, Pages 47-57

Marriott international increases revenue by implementing a Group Pricing Optimizer

Author keywords

Group business; Lodging hotel industry; Optimization; Pricing; Revenue management; Segmentation

Indexed keywords


EID: 76949084463     PISSN: 00922102     EISSN: 1526551X     Source Type: Journal    
DOI: 10.1287/inte.1090.0482     Document Type: Article
Times cited : (30)

References (12)
  • 2
    • 14844282526 scopus 로고    scopus 로고
    • New empirical generalizations on the determinants of price elasticity
    • Bijmolt, T., H. Van Heerde, R. Pieters. 2005. New empirical generalizations on the determinants of price elasticity. J. Marketing Res. 42(2) 141-156.
    • (2005) J. Marketing Res , vol.42 , Issue.2 , pp. 141-156
    • Bijmolt, T.1    Van Heerde, H.2    Pieters, R.3
  • 4
    • 59649110912 scopus 로고    scopus 로고
    • Revenue management's renaissance. A rebirth of the art and science of profitable revenue generation
    • Cross, R. G., J. A. Higbie, D. Q. Cross. 2009. Revenue management's renaissance. A rebirth of the art and science of profitable revenue generation. Cornell Hospitality Quart. 50(1) 56-81.
    • (2009) Cornell Hospitality Quart , vol.50 , Issue.1 , pp. 56-81
    • Cross, R.G.1    Higbie, J.A.2    Cross, D.Q.3
  • 8
    • 84992781293 scopus 로고    scopus 로고
    • Wishful thinking and rocket science: The essential matter of calculating unconstrained demand for revenue management
    • Orkin, E. B. 1998. Wishful thinking and rocket science: The essential matter of calculating unconstrained demand for revenue management. Cornell Hotel Restaurant Admin. Quart. 39(4) 15-19.
    • (1998) Cornell Hotel Restaurant Admin. Quart , vol.39 , Issue.4 , pp. 15-19
    • Orkin, E.B.1
  • 9
    • 76949105954 scopus 로고    scopus 로고
    • The price is always right
    • February 15
    • Overby, S. 2005. The price is always right. CIO Magazine (February 15) 40.
    • (2005) CIO Magazine , pp. 40
    • Overby, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.