Product variety, informative advertising, and price competition

Journal of Marketing Research

Volumn 47, Issue 1, 2010, Pages 146-156

  Wilfred, Amaldoss ^a   Chuan, H E ^b  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

Author keywords

Advertising technology; Competition, game theory; Informative advertising

Indexed keywords

EID: 76749157490     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.1.146     Document Type: Article

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