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Volumn 5929 LNCS, Issue , 2009, Pages 583-590

A new ranking scheme of the GSP mechanism with Markovian users

Author keywords

[No Author keywords available]

Indexed keywords

ANALYSIS AND SIMULATION; BIDDING PRICES; MARKOVIAN; NASH EQUILIBRIUM; QUALITY FACTORS; SEARCH RESULTS; SOCIAL OPTIMUMS; SPONSORED SEARCH AUCTIONS; TARGETED ADVERTISING; USER MODELS; WEB PAGE;

EID: 76649141546     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-10841-9_59     Document Type: Conference Paper
Times cited : (7)

References (6)
  • 2
    • 35448949581 scopus 로고    scopus 로고
    • Internet Advertising and the Generalized Second-price Auction: Selling Billions of Dollars Worth of Keywords
    • Edelman, B., Ostrovsky, M., Schwarz, M.: Internet Advertising and the Generalized Second-price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review 97(1), 242-259 (2007)
    • (2007) American Economic Review , vol.97 , Issue.1 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 4
    • 58849157872 scopus 로고    scopus 로고
    • Aggarwal, G., Feldman, J., Muthukrishnan, S., Pál, M.: Sponsored Search Auctions with Markovian Users. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, 5385, pp. 621-628. Springer, Heidelberg (2008)
    • Aggarwal, G., Feldman, J., Muthukrishnan, S., Pál, M.: Sponsored Search Auctions with Markovian Users. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 621-628. Springer, Heidelberg (2008)
  • 5
    • 58849090927 scopus 로고    scopus 로고
    • Kempe, D., Mahdian, M.: A Cascade Model for Externalities in Sponsored Search. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, 5385, pp. 585-596. Springer, Heidelberg (2008)
    • Kempe, D., Mahdian, M.: A Cascade Model for Externalities in Sponsored Search. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 585-596. Springer, Heidelberg (2008)
  • 6
    • 58949086235 scopus 로고    scopus 로고
    • Giotis, I., Karlin, A.R.: On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, 5385, pp. 629-638. Springer, Heidelberg (2008)
    • Giotis, I., Karlin, A.R.: On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities. In: Papadimitriou, C., Zhang, S. (eds.) WINE 2008. LNCS, vol. 5385, pp. 629-638. Springer, Heidelberg (2008)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.