SCOPUS 정보 검색 플랫폼

Volumn 27, Issue 1, 2010, Pages 22-24

The chilling effects of network externalities: Perspectives and conclusions

Author keywords

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Indexed keywords

EID: 76449119666 PISSN: 01678116 EISSN: None Source Type: Journal
DOI: 10.1016/j.ijresmar.2009.12.005 Document Type: Note

Times cited : (26)

References (10)

1
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- Commentary on Jacob Goldenberg, Barak Libai, and Eitan Muller's "The chilling effects of network externalities"
- Gatignon H. Commentary on Jacob Goldenberg, Barak Libai, and Eitan Muller's "The chilling effects of network externalities". International Journal of Research in Marketing 27 1 (2010) 16-17
- (2010) International Journal of Research in Marketing , vol.27 , Issue.1 , pp. 16-17
- Gatignon, H.¹

2
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- Princeton University Press, Princeton, NJ
- Jackson M.O. Social and Economic Networks (2008), Princeton University Press, Princeton, NJ 162-163
- (2008) Social and Economic Networks , pp. 162-163
- Jackson, M.O.¹

3
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- The roles of within-brand and cross-brand communications in competitive growth
- Libai B., Muller E., and Peres R. The roles of within-brand and cross-brand communications in competitive growth. Journal of Marketing 73 1 (2009) 19-34
- (2009) Journal of Marketing , vol.73 , Issue.1 , pp. 19-34
- Libai, B.¹ Muller, E.² Peres, R.³

4
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- The social value of word-of-mouth programs: acceleration vs. acquisition
- Libai B., Muller E., and Peres R. The social value of word-of-mouth programs: acceleration vs. acquisition. Working paper (2009)
- (2009) Working paper
- Libai, B.¹ Muller, E.² Peres, R.³

5
- 76449095337
- Innovation diffusion and new product growth: critical review and research directions
- Peres R., Muller E., and Mahajan V. Innovation diffusion and new product growth: critical review and research directions. Working paper (2009)
- (2009) Working paper
- Peres, R.¹ Muller, E.² Mahajan, V.³

6
- 76449086145
- Network externalities-not cool? A comment on 'The chilling effects of network externalities
- Rust R. Network externalities-not cool? A comment on 'The chilling effects of network externalities. International Journal of Research in Marketing 27 1 (2010) 18-19
- (2010) International Journal of Research in Marketing , vol.27 , Issue.1 , pp. 18-19
- Rust, R.¹

7
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- Indirect network effects in new product growth
- Stremersch S., Tellis G.J., Franses P.H., and Binken J.L.G. Indirect network effects in new product growth. Journal of Marketing 71 3 (2007) 52-74
- (2007) Journal of Marketing , vol.71 , Issue.3 , pp. 52-74
- Stremersch, S.¹ Tellis, G.J.² Franses, P.H.³ Binken, J.L.G.⁴

8
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- Network effects: do they warm or chill a budding product?
- Tellis G.J. Network effects: do they warm or chill a budding product?. International Journal of Research in Marketing 27 1 (2010) 20-21
- (2010) International Journal of Research in Marketing , vol.27 , Issue.1 , pp. 20-21
- Tellis, G.J.¹

9
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- Does quality win? Network effects versus quality in high-tech markets
- Tellis G.J., Yin E., and Niraj R. Does quality win? Network effects versus quality in high-tech markets. Journal of Marketing Research 46 2 (2009) 135-149
- (2009) Journal of Marketing Research , vol.46 , Issue.2 , pp. 135-149
- Tellis, G.J.¹ Yin, E.² Niraj, R.³

10
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- Marketing Science Institute, Cambridge, MA
- Van den Bulte C., and Wuyts S. Social networks and marketing, MSI Relevant Knowledge Series (2007), Marketing Science Institute, Cambridge, MA
- (2007) Social networks and marketing, MSI Relevant Knowledge Series
- Van den Bulte, C.¹ Wuyts, S.²

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