Culture and communication: Cultural variations and media effectiveness

Administration and Society

Volumn 41, Issue 7, 2009, Pages 850-877

  Leonard, Karen Moustafa ^a   van Scotter, James R ^b   Pakdil, Fatma ^c  

^a INDIANA UNIVERSITY PURDUE UNIVERSITY FORT WAYNE   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c BASKENT UNIVERSITY   (Turkey)

Author keywords

Communication; Culture; Individualism; Media; Media richness theory; Power distance; Uncertainty avoidance

Indexed keywords

EID: 75849150988     PISSN: 00953997     EISSN: 15523039     Source Type: Journal    
DOI: 10.1177/0095399709344054     Document Type: Article

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