Making choices under conflict: The impact of decision frames

Marketing Letters

Volumn 21, Issue 1, 2010, Pages 37-51

  Krishnamurthy, Parthasarathy ^a   Nagpal, Anish ^b  

^a UNIVERSITY OF HOUSTON   (United States)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Approach approach; Avoidance avoidance; Compatibility; Decision conflict; Decision frame

Indexed keywords

EID: 75849142770     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9079-0     Document Type: Article

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