A positioning map of skiing areas using customer satisfaction scores

Journal of Hospitality and Leisure Marketing

Volumn 16, Issue 3, 2008, Pages 230-245

  Faullant, Rita ^a   Matzler, Kurt ^b   Füller, Johann ^b  

^a UNIVERSITY OF KLAGENFURT   (Austria)

^b UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Correspondence analysis; Customer satisfaction; Positioning strategy; Winter tourism

Indexed keywords

EID: 75749151260     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801946833     Document Type: Article

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