The grandparent consumer: A financial "goldmine" with gray hair?

Journal of Consumer Marketing

Volumn 27, Issue 1, 2010, Pages 57-63

  Tootelian, Dennis H ^a   Varshney, Sanjay B ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Buying behaviour; Expenditure; Grandparents

Indexed keywords

EID: 75649085287     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011012958     Document Type: Article

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