The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: Prospects, pitfalls and priorities

Public Health Nutrition

Volumn 12, Issue 11, 2009, Pages 2027-2036

  Kraak, Vivica I ^a   Kumanyika, Shiriki K ^b   Story, Mary ^c  

^a SAVE THE CHILDREN   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Adolescents; Children; Commercial marketing; Healthy lifestyles; High energy and utrient poorfoods and beverages; Obesity prevention; Public private partnerships; Social marketing

Indexed keywords

ADOLESCENT; ARTICLE; CHILD; COMMERCIAL PHENOMENA; EPIDEMIC; HEALTH; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; LIFESTYLE; METHODOLOGY; OBESITY; PUBLIC-PRIVATE PARTNERSHIP; SOCIAL BEHAVIOR; SOCIAL MARKETING;

ADOLESCENT; CHILD; COMMERCE; DISEASE OUTBREAKS; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; LIFE STYLE; OBESITY; PUBLIC-PRIVATE SECTOR PARTNERSHIPS; SOCIAL MARKETING; SOCIAL RESPONSIBILITY; WORLD HEALTH;

EID: 75149189905     PISSN: 13689800     EISSN: 14752727     Source Type: Journal    
DOI: 10.1017/S1368980009990267     Document Type: Review

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