Right-wing face, left-wing faces: The matching effect in the realm of political persuasion

Social Influence

Volumn 5, Issue 1, 2010, Pages 1-22

  Cavazza, Nicoletta ^a   Graziani, Anna Rita ^a   Serpe, Alessandra ^a   Rubichi, Sandro ^a  

^a UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

Author keywords

Matching effect; Message efficacy; Persuasion; Political communication

Indexed keywords

EID: 75149152269     PISSN: 15534510     EISSN: 15534529     Source Type: Journal    
DOI: 10.1080/15534510903000090     Document Type: Article

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