A collaborative filtering approach to ad recommendation using the query-ad click graph

International Conference on Information and Knowledge Management, Proceedings

Volumn , Issue , 2009, Pages 1927-1930

  Anastasakos, Tasos ^a   Hillard, Dustin ^a   Kshetramade, Sanjay ^a   Raghavan, Hema ^a  

^a YAHOO INC   (United States)

Author keywords

Click data; Click through rate; Collaborative filtering; Online advertising; Sponsored search

Indexed keywords

BASELINE METHODS; CLICK-THROUGH RATE; CLICKTHROUGH DATA; COLLABORATIVE FILTERING; NEW APPROACHES; ONLINE ADVERTISING; SEARCH QUERIES;

IMAGE RETRIEVAL; KNOWLEDGE MANAGEMENT; SEARCH ENGINES; WORLD WIDE WEB;

SIGNAL FILTERING AND PREDICTION;

EID: 74549172077     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1645953.1646267     Document Type: Conference Paper

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