Generating conflict for greater good: Utilizing contingency theory to assess Black and mainstream newspapers as public relations vehicles to promote better health among African Americans

Public Relations Review

Volumn 36, Issue 1, 2010, Pages 73-77

  Lumpkins, Crystal Y ^a   Bae, Jiyang ^b   Cameron, Glen T ^c  

^a UNIVERSITY OF KANSAS   (United States)

^b Catholic University of Daegu   (South Korea)

^c UNIVERSITY OF MISSOURI   (United States)

Author keywords

African Americans; Black newspapers; Contingency theory; Health disparities; Media relations

Indexed keywords

EID: 74449093109     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.08.010     Document Type: Article

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