SCOPUS 정보 검색 플랫폼

Volumn 36, Issue 1, 2010, Pages 66-69

SK-II China and its skin cream scandal: An extended analysis of the image restoration strategies in a non-Western setting

Author keywords

Crisis management; Image restoration; MNCs; Reputation management

Indexed keywords

EID: 74449086413 PISSN: 03638111 EISSN: None Source Type: Journal
DOI: 10.1016/j.pubrev.2009.10.004 Document Type: Article

Times cited : (11)

References (11)

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- Coombs, W.T.¹

5
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- An empirical analysis of image restoration: Texaco's racism crisis
- Coombs W.T., and Schmidt L. An empirical analysis of image restoration: Texaco's racism crisis. Journal of Public Relations Research 12 2 (2000) 163-178
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- Coombs, W.T.¹ Schmidt, L.²

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- Newsgroups, activist publics, and corporate apologia: The case of Intel and its Pentium chip
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- Hearit, K.M.¹

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- Cultural influence on relationship cultivation strategies: Multinational companies in China
- Hung C. Cultural influence on relationship cultivation strategies: Multinational companies in China. Journal of Communication Management 8 3 (2004) 264-281
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- Hung, C.¹

8
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- Famous brands lose face
- Lan X. Famous brands lose face. Beijing Review 48 29 (2005) 32-33
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- Lan, X.¹

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- Doing PR in China: A 2001 version - concepts, practices and some misperceptions
- Wu X. Doing PR in China: A 2001 version - concepts, practices and some misperceptions. Public Relations Quarterly 47 2 (2002) 10-18
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11
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- Sage, Beverly Hills, CA
- Yin R.K. Case study research: Design and method (1989), Sage, Beverly Hills, CA
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- Yin, R.K.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.