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Volumn , Issue , 2006, Pages 33-36

Adversarial information retrieval aspects of sponsored search

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS MODELS; CLICK FRAUD; COMMERCIAL ENTITY; CONTENT PROVIDERS; DAILY LIVES; FREE SEARCH; REVENUE STREAMS; SPONSORED SEARCHES;

EID: 72449207000     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (12)

References (14)
  • 5
    • 33645147906 scopus 로고    scopus 로고
    • Clicking instead of walking: Consumers searching for information in the electronic marketplace
    • Chiang, K.-P., Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace, Bulletin of the American Society for Information Science and Technology, vol. 32, pp. 9-10, 2006.
    • (2006) Bulletin of the American Society for Information Science and Technology , vol.32 , pp. 9-10
    • Chiang, K.-P.1
  • 11
    • 33749635619 scopus 로고    scopus 로고
    • Accessed on 9 May on the World Wide Web at
    • Madden, M., Internet Penetration and Impact, Accessed on 9 May 2006 on the World Wide Web at http://www.pewinternet.org/PPF/r/182/report-display.asp.
    • (2006) Internet Penetration and Impact
    • Madden, M.1
  • 12
    • 33751522796 scopus 로고    scopus 로고
    • Yahoo goes to hollywood
    • McCarthy, T., Yahoo Goes to Hollywood, Time, vol. 165, pp. 50-53, 2005.
    • (2005) Time , vol.165 , pp. 50-53
    • McCarthy, T.1
  • 13
    • 84876856940 scopus 로고    scopus 로고
    • Web Spam, propaganda and trust
    • Chiba Japan. 10-14 May
    • Metaxas, P. T. and DeStefano, J., Web Spam, Propaganda and Trust, in Proceedings of the First International Workshop on Adversarial Information Retrieval on the Web (AIRWeb '05), the 14th International World Wide Web Conference (WWW2005), 2005. Chiba, Japan. 10-14 May. pp. 70- 78.
    • (2005) thInternational World Wide Web Conference (WWW2005) , pp. 70-78
    • Metaxas, P.T.1    DeStefano, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.