A consideration of the process of co-creation of value with customers

Artificial Life and Robotics

Volumn 14, Issue 2, 2009, Pages 101-103

  Fujioka, Yoshirou ^a  

^a HIROSHIMA UNIVERSITY   (Japan)

Author keywords

Co create value; Co creation; Experience

Indexed keywords

CO-CREATION; GROCERY RETAILER; KEY FACTORS; NEW TECHNOLOGIES;

CUSTOMER SATISFACTION;

SALES;

EID: 72449173486     PISSN: 14335298     EISSN: 16147456     Source Type: Journal    
DOI: 10.1007/s10015-009-0732-8     Document Type: Article

References (3)

1. S.L. Vargo R.F. Lusch 2004 Evolving to a new dominant logic for marketing J Market 68 1 17 10.1509/jmkg.68.1.1.24036
2. Prahalad CK, Rawaswamy V (2004) The future of competition: co-creating unique value with customers. Harvard Business School
3. Lusch RF, Vargo SL (2006) Service-dominant logic as a foundation for a general theory. In: Lusch RF, Vargo SL, Sharpe ME (eds) The service-dominant logic of marketing, pp 406-420