Is there any hope? The idea of strategy in business networks

Australasian Marketing Journal

Volumn 16, Issue 1, 2008, Pages 64-78

  Ford, David ^a   Mouzas, Stefanos ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

Business strategy; Interaction; Interdependencies; Network; Relationships

Indexed keywords

EID: 72249085290     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(08)70006-5     Document Type: Article

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