Processual learning, environmental pluralism, and inherent challenges of managing a socioeconomic crisis: The case of the Canadian mad cow crisis

Journal of Macromarketing

Volumn 27, Issue 2, 2007, Pages 115-125

  Charlebois, Sylvain ^a   Labrecque, JoAnne ^b,c  

^a UNIVERSITY OF REGINA   (Canada)

^b UNIVERSITÉ LAVAL   (Canada)

^c YORK UNIVERSITY   (Canada)

Author keywords

BSE; Cattle industry; Crisis management; Food safety; Mad cow

Indexed keywords

EID: 34248575791     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707300066     Document Type: Article

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