Added value of an autostereoscopic multiview 3-D display for advertising in a public environment

Displays

Volumn 31, Issue 1, 2010, Pages 1-8

  de Boer, Chantal N ^a   Verleur, Ria ^a   Heuvelman, Ard ^a   Heynderickx, Ingrid ^b,c  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b PHILIPS RESEARCH LABORATORIES   (Netherlands)

^c Department of Microelectronics   (Netherlands)

Author keywords

Advertisement; Autostereoscopic 3 D display; Brand attitude; Memory; Presence

Indexed keywords

3-D DISPLAYS; ADDED VALUES; AUTO STEREOSCOPIC; AUTO-STEREOSCOPIC 3-D DISPLAY; MULTI-VIEWS; NEW MEDIA; PUBLIC ENVIRONMENT; RAPID DEVELOPMENT;

THREE DIMENSIONAL;

EID: 72049133418     PISSN: 01419382     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.displa.2009.09.001     Document Type: Article

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