-
1
-
-
0002720713
-
The After-effects of Price-related Consumer Promotions
-
The After-effects of Price-related Consumer Promotions.Journal of Advertising Research. 1994;34 (4): 11-21.
-
(1994)
Journal of Advertising Research
, vol.34
, Issue.4
, pp. 11-21
-
-
-
2
-
-
0000430073
-
Contextual Influences on Consumer Price Responses: An Experimental Analysis
-
Contextual Influences on Consumer Price Responses: An Experimental Analysis.Journal of Marketing Research. 1980;17 (3): 349-358.
-
(1980)
Journal of Marketing Research
, vol.17
, Issue.3
, pp. 349-358
-
-
-
3
-
-
0002958563
-
-
Princeton, NJ: Brandon/Systems
-
Pricing Strategy. Princeton, NJ: Brandon/Systems; 1970:98-111.
-
(1970)
Pricing Strategy
, pp. 98-111
-
-
-
4
-
-
0004164802
-
-
Homewood, IL: Business One Irwin
-
Aftermarketing. Homewood, IL: Business One Irwin; 1992:.
-
(1992)
Aftermarketing
-
-
-
9
-
-
84965953979
-
Predicting Hotel Choice: The Factor Underlying Perception
-
Predicting Hotel Choice: The Factor Underlying Perception.Cornell Hotel Restaurant Administration Quarterly. 1985;26 (3): 82-96.
-
(1985)
Cornell Hotel Restaurant Administration Quarterly
, vol.26
, Issue.3
, pp. 82-96
-
-
-
10
-
-
84970092152
-
Frequent-stayer Programmes: The Demographic, Behavioural, and Attitudinal Characteristics of Hotel Steady Sleepers
-
Frequent-stayer Programmes: The Demographic, Behavioural, and Attitudinal Characteristics of Hotel Steady Sleepers.Journal of Travel Research. 1991;30 (2): 41-45.
-
(1991)
Journal of Travel Research
, vol.30
, Issue.2
, pp. 41-45
-
-
-
13
-
-
0039830008
-
Do American Business Travellers Have Different Hotel Service Requirement?
-
Do American Business Travellers Have Different Hotel Service Requirement?.International Journal of Contemporary Hospitality Management. 1993;5 (3): 16-21.
-
(1993)
International Journal of Contemporary Hospitality Management
, vol.5
, Issue.3
, pp. 16-21
-
-
-
14
-
-
0041120765
-
Safety Tops Guest's Priority List: Sell Security as No. 1 Amenity
-
above; Banerjee, ref. 9 above; Marshall, A., Clow, K. E., Garretson, J. A. and Kurtz, D. L. (1994) 'An Exploratory Study into the Purchase Decision Process Used by Leisure Travellers in Hotel Selection',-Journal of Hospitality & Leisure Marketing 2(4): 53-72
-
Ananth et al., ref. 9 above; Banerjee, ref. 9 above; Marshall, A. (1993) 'Safety Tops Guest's Priority List: Sell Security as No. 1 Amenity', Hotel and Motel Management 208(11): 21; Clow, K. E., Garretson, J. A. and Kurtz, D. L. (1994) 'An Exploratory Study into the Purchase Decision Process Used by Leisure Travellers in Hotel Selection',-Journal of Hospitality & Leisure Marketing 2(4): 53-72.
-
(1993)
Hotel and Motel Management
, vol.208
, Issue.11
, pp. 21
-
-
Ananth1
-
15
-
-
0002408510
-
A Conceptual Model of Service Quality and Its Implication for Future Research
-
Knutson, ref. 9 above; Parasuraman, A., Zeithaml, A. and Berry, L
-
Knutson, ref. 9 above; Parasuraman, A., Zeithaml, A. and Berry, L. (1985) 'A Conceptual Model of Service Quality and Its Implication for Future Research', Journal of Marketing 49(4): 41-50.
-
(1985)
Journal of Marketing
, vol.49
, Issue.4
, pp. 41-50
-
-
-
16
-
-
0005862365
-
Are Frequent-guest Programmes Effective
-
Are Frequent-guest Programmes Effective.Cornell Hotel Restaurant Administration Quarterly. 1991;32 (2): 39-45.
-
(1991)
Cornell Hotel Restaurant Administration Quarterly
, vol.32
, Issue.2
, pp. 39-45
-
-
-
17
-
-
0002651910
-
Getting the Most from Marketing Research (Part III): The Basis of Hotel Selection
-
Getting the Most from Marketing Research (Part III): The Basis of Hotel Selection.Cornell Hotel and Restaurant Administration Quarterly. 1984;25 (3): 54-69.
-
(1984)
Cornell Hotel and Restaurant Administration Quarterly
, vol.25
, Issue.3
, pp. 54-69
-
-
-
19
-
-
77950968282
-
Commitment to Rates is Crucial
-
Commitment to Rates is Crucial.Lodging Hospitality. 2001;57 (5): 11-11.
-
(2001)
Lodging Hospitality
, vol.57
, Issue.5
, pp. 11
-
-
-
20
-
-
81855189151
-
Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study
-
Consumer Perceptions of Price, Value and Satisfaction in the Hotel Industry: An Exploratory Study.Journal of Hospitality & Leisure Marketing. 1996;4 (1): 5-22.
-
(1996)
Journal of Hospitality & Leisure Marketing
, vol.4
, Issue.1
, pp. 5-22
-
-
-
21
-
-
38149146406
-
Perceived Fairness of Yield Management
-
Perceived Fairness of Yield Management.Cornell Hotel Restaurant Administration Quarterly. 1994;35 (1): 22-29.
-
(1994)
Cornell Hotel Restaurant Administration Quarterly
, vol.35
, Issue.1
, pp. 22-29
-
-
-
22
-
-
0002393976
-
Understanding Customer Expectations of Service
-
Understanding Customer Expectations of Service.Sloan Management Review. 1991;32 (3): 39-48.
-
(1991)
Sloan Management Review
, vol.32
, Issue.3
, pp. 39-48
-
-
-
23
-
-
38249010962
-
Discounting in the Hotel Industry: A New Approach
-
Discounting in the Hotel Industry: A New Approach.Cornell Hotel Restaurant Administration Quarterly. 1992;33 (1): 15-23.
-
(1992)
Cornell Hotel Restaurant Administration Quarterly
, vol.33
, Issue.1
, pp. 15-23
-
-
-
24
-
-
84890246482
-
Don't Jump the Gun on Lowering Room Rates; Sell More Actively
-
Don't Jump the Gun on Lowering Room Rates; Sell More Actively.Hotel & Motel Management. 2001;216 (16): 26-26.
-
(2001)
Hotel & Motel Management
, vol.216
, Issue.16
, pp. 26
-
-
-
25
-
-
38149148269
-
Profits and Prices: A Lodging Analysis
-
Profits and Prices: A Lodging Analysis.Cornell Hotel Restaurant Administration Quarterly. 1994;35 (1): 30-33.
-
(1994)
Cornell Hotel Restaurant Administration Quarterly
, vol.35
, Issue.1
, pp. 30-33
-
-
-
26
-
-
84970092152
-
Frequent-stayer Programmes: The Demographic, Behavioural, and Attitudinal Characteristics of Hotel Steady Sleepers
-
27, above
-
Rivers et al., ref. 10 above. (27).
-
(1991)
Journal of Travel Research
, vol.30
, Issue.2
, pp. 41-45
-
-
Rivers1
-
27
-
-
0033473187
-
Serving More Segments and Offering More Products: What Are the Costs and What are the Profits?
-
Serving More Segments and Offering More Products: What Are the Costs and What are the Profits?.Cornell Hotel and Restaurant Administration Quarterly. 1999;40 (6): 54-63.
-
(1999)
Cornell Hotel and Restaurant Administration Quarterly
, vol.40
, Issue.6
, pp. 54-63
-
-
-
31
-
-
84898999856
-
-
Anonymous URL (consulted 16 June)
-
Anonymous (2001) URL (consulted 16 June): http://www.womenbusinesstravelers.com (32-32).
-
(2001)
, pp. 32
-
-
-
32
-
-
0002284601
-
Building Customer Loyalty: Guests Perspective on the Lodging Industry's Functional Best Practice
-
Building Customer Loyalty: Guests Perspective on the Lodging Industry's Functional Best Practice.Cornell Hotel and Restaurant Administration Quarterly. 1999;40 (5): 78-88.
-
(1999)
Cornell Hotel and Restaurant Administration Quarterly
, vol.40
, Issue.5
, pp. 78-88
-
-
-
33
-
-
0033473071
-
Customer Loyalty: The Future of Hospitality-Marketing
-
Customer Loyalty: The Future of Hospitality-Marketing.Hospitality Management. 1999;18:345-370.
-
(1999)
Hospitality Management
, vol.18
, pp. 345-370
-
-
-
34
-
-
84898928275
-
Tourism in a Global Context: The Case of Frequent Traveller Programmes
-
Tourism in a Global Context: The Case of Frequent Traveller Programmes.Journal of Travel Research. 1993;:7-20.
-
(1993)
Journal of Travel Research
, pp. 7-20
-
-
-
35
-
-
0034134703
-
Creating Visible Customer Value: How Customers View Best-practice Champions
-
Creating Visible Customer Value: How Customers View Best-practice Champions.Cornell Hotel and Restaurant Administration Quarterly. 2000;41 (1): 62-72.
-
(2000)
Cornell Hotel and Restaurant Administration Quarterly
, vol.41
, Issue.1
, pp. 62-72
-
-
-
36
-
-
23044520129
-
Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables
-
Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables.Journal of the Academy of Marketing Science. 2000;28 (3): 359-374.
-
(2000)
Journal of the Academy of Marketing Science
, vol.28
, Issue.3
, pp. 359-374
-
-
-
37
-
-
0039648360
-
-
New York: John Wiley and Sons
-
Marketing Hospitality. New York: John Wiley and Sons; 1997:.
-
(1997)
Marketing Hospitality
-
-
|