Use of focus group data to develop recommendations for demographically segmented colorectal cancer educational strategies

Health Education Research

Volumn 24, Issue 5, 2009, Pages 876-889

  Holt, Cheryl L ^a   Shipp, Michele ^b   Eloubeidi, Mohamad ^c   Clay, Kimberly S ^d   Smith Janas, Mary Ann ^e   Janas, Michael John ^f   Britt, Kristi ^g   Norena, Maria ^h   Fouad, Mona N ^h  

^a UNIVERSITY OF MARYLAND   (United States)

^b OHIO STATE UNIVERSITY   (United States)

^c University of Alabama at Birmingham   (United States)

^d UNIVERSITY OF GEORGIA   (United States)

^e Marketry Inc   (United States)

^f SAMFORD UNIVERSITY   (United States)

^g NONE   (United States)

^h University of Alabama at Birmingham   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; AFRICAN AMERICAN; AGED; ARTICLE; ATTITUDE TO HEALTH; CANCER SCREENING; COLORECTAL CANCER; FEMALE; HEALTH EDUCATION; HUMAN; INFORMATION PROCESSING; MALE; PRIORITY JOURNAL; RURAL AREA; SEX DIFFERENCE; URBAN AREA;

AFRICAN AMERICANS; AGED; ALABAMA; COLORECTAL NEOPLASMS; COMMUNITY-BASED PARTICIPATORY RESEARCH; CULTURAL CHARACTERISTICS; EUROPEAN CONTINENTAL ANCESTRY GROUP; FEMALE; FOCUS GROUPS; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; MASS SCREENING; MIDDLE AGED; SEX FACTORS; SOCIOECONOMIC FACTORS;

EID: 71949083431     PISSN: 02681153     EISSN: 14653648     Source Type: Journal    
DOI: 10.1093/her/cyp024     Document Type: Article

References (56)

1. Cokkinides V, Bandi P, Siegel R et al. Cancer Prevention & Early Detection Facts & Figures 2008. Atlanta, GA: American Cancer Society, 2007.
2. American Cancer Society. Cancer Facts & Figures 2008. Atlanta, GA: American Cancer Society, 2008.
3. Hardcastle JD, Chamberlain JO, Robinson MH et al. Randomised controlled trial of fecal-occult-blood screening for colorectal cancer. Lancet 1996; 348: 1472-1477
4. Winawer S, Fletcher R, Rex D et al. Colorectal cancer screening and surveillance: Clinical guidelines and rationale- update based on new evidence. Gastroenterology 2003; 124: 544-560
5. Smith RA, Cokkinides V, Eyre HJ. American Cancer Society guidelines for the early detection of cancer, 2003. CA Cancer J Clin 2003; 53: 27-43.
6. Rex DK, Johnson DA, Lieberman DA et al. Colorectal cancer prevention 2000: Screening recommendations of the American College of Gastroenterology. Am J Gastroenterol 2000; 95: 868-877
7. Winawer SJ, Fletcher RH, Miller L et al. Colorectal cancer screening: Clinical guidelines and rationale. Gastroenterology 1997; 112: 594-642.
8. Seeff LC, Nadel MR, Klabunde CN et al. Patterns and predictors of colorectal cancer test use in the adult U.S. population. Cancer 2004; 100: 2093-2103
9. Kim JA, Porterfield D, Gizlice Z. Trends in up-to-date status in colorectal cancer screening. N C Med J 2005; 66: 420-426
10. Ko CW, Kreuter W, Baldwin LM. Persistent demographic differences in colorectal cancer screening utilization despite medicare reimbursement. BMC Gastroenterol 2005; 5: 10.
11. Jemal A, Siegel R, Ward E et al. Cancer statistics 2007. CA Cancer J Clin 2007; 57: 43-66.
12. Ioannou GN, Chapko MK, Dominitz JA. Predictors of colorectal cancer screening participation in the United States. Am J Gastroenterol 2003; 98: 2082-2091
13. Rawl SM, Menon U, Champion VL et al. Colorectal cancer screening beliefs: Focus groups with first-degree relatives. Cancer Pract 2000; 8: 32-37
14. Lasser KE, Ayanian JZ, Fletcher RH et al. Barriers to colorectal cancer screening in community health centers: A qualitative study. BMC Fam Pract 2008; 27: 9-15.
15. McCaffery K, Borril J, Williamson S et al. Declining the offer of flexible sigmoidoscopy screening for bowel cancer: A qualitative investigation of the decision-making process. Soc Sci Med 2001; 53: 679-691
16. Busch S. Elderly African American women's knowledge and belief about colorectal cancer. ABNF J 2003; 14: 99-103.
17. O'Malley AS, Beaton E, Yabroff KR et al. Patient and provider barriers to colorectal cancer screening in the primary care safety-net. Prev Med 2004; 39: 56-63.
18. Clavarino AM, Janda M, Hughes KL et al. The view from two sides: A qualitative study of community and medical perspectives on screening for colorectal cancer using FOBT. Prev Med 2004; 39: 482-490
19. Berkowitz Z, Hawkins NA, Peipins LA et al. Beliefs, risk perceptions, and gaps in knowledge as barriers to colorectal cancer screening in older adults. J Am Geriatr Soc 2008; 56: 307-314
20. Vernon SW. Participation in colorectal cancer screening: A review. J Natl Cancer Inst 1997; 89: 1406-1422
21. Slater MD. Theory and method in health audience segmentation. J Health Commun 1996; 1: 267-283
22. Weinstein A. Market Segmentation: Using Demographics, Psychographics, and Other Niche Marketing Techniques to Predict and Model Customer Behavior. Chicago, IL: Probus, 1994.
23. Boslaugh SE, Kreuter MW, Nicholson RA et al. Comparing demographic, health status and psychosocial strategies of audience segmentation to promote physical activity. Health Educ Res 2004; 20: 430-438
24. James TM, Greiner KA, Ellerbeck EF et al. Disparities in colorectal cancer screening: A guideline-based analysis of adherence. Ethn Dis 2006; 16: 228-233
25. Coughlin SS, Richards TB, Thompson T et al. Rural/nonrural differences in colorectal cancer incidence in the United States, 1998-2001. Cancer 2006; 107: 1181-1188
26. Paquette I, Finlayson SR. Rural versus urban colorectal and lung cancer patients: Differences in stage at presentation. J Am Coll Surg 2007; 205: 636-641
27. Lairson DR, DiCarlo M, Myers RE et al. Cost-effectiveness of targeted and tailored interventions on colorectal cancer screening use. Cancer 2008; 15: 779-788
28. Myers RE, Sifri R, Hyslop T et al. A randomized controlled trial of the impact of targeted and tailored interventions on colorectal cancer screening. Cancer 2007; 110: 2083-2091
29. Campbell MK, James A, Hudson MA et al. Improving multiple behaviors for colorectal cancer prevention among African American church members. Health Psychol 2004; 23: 492-502.
30. Stephens JH, Moore JW. Can targeted intervention in CRC patients' relatives influence screening behavior? A pilot study. Colorectal Dis 2008; 10: 179-186
31. Khankari K, Eder M, Osborn CY et al. Improving colorectal cancer screening among the medically underserved: A pilot study within a federally qualified health center. J Gen Intern Med 2007; 22: 1410-1414
32. Myers RE, Hyslop T, Sifri R et al. Tailored navigation in colorectal cancer screening. Med Care 2008; 46: S123-31.
33. Basch CE, Wolf RL, Brouse CH et al. Telephone outreach to increase colorectal cancer screening in an urban minority population. Am J Public Health 2006; 96: 2246-2253
34. Kreuter MW, Farrell DW, Brennan LK, Olevitch L. Tailoring Health Messages: Customizing Communication with Computer Technology. Mahwah, NJ: Lawrence Erlbaum Associates, 2000.
35. Lefebvre RC, June AF. Social marketing and public health intervention. Health Educ Q 1988; 15: 300-301
36. Alabama Statewide Cancer Registry (ASCR). Alabama's Cancer Status Report 2001. Montgomery, AL: Alabama Department of Public Health, 2001.
37. Krueger RA. Analyzing and Reporting Focus Groups Results vol. 6. Thousand Oaks, CA: Sage Publication, 1998.
38. Krueger RA, King JA. Involving Community Members in Focus Groups. Thousand Oaks, CA: Sage Publication, 1998.
39. Crabtree BF, Miller WL. Doing Qualitative Research: Multiple Strategies. Newbury Park, CA: Sage Publication, 1992.
40. Marshall C, Rossmanm GB. Designing Qualitative Research. Thousand Oaks, CA: Sage Publication, 1999.
41. Miles MB, Huberman AM. Qualitative Data Analysis, a Sourcebook of New Methods. Newbury Park, CA: Sage Publication, 1984.
42. Guba EG. Toward a Methodology of Naturalistic Inquiry in Educational Evaluation. CSE Monograph Series in Evaluation Los Angeles, CA: Center for the Study of Evaluation, University of California, 1978.
43. Glaser BG, Strauss AL. The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago, IL: Aldine Publishing Company, 1967.
44. Rosenstock IM, Strecher VJ, Becker MH. Social learning theory and the health belief model. Health Educ Behav 1988; 15: 175-183
45. Wee CC, McCarthy EP, Phillips RS. Factors associated with colon cancer screening: The role of patient factors and physician counseling. Prev Med 2005; 41: 23-29
46. Greiner KA, Born W, Nollen N et al. Knowledge and perceptions of colorectal cancer screening among urban African- Americans. J Gen Intern Med 2005; 20: 977-983
47. Ford JS, Coups EJ, Hays JL. Knowledge of colon cancer screening in a national probability sample in the United States. J Health Commun 2006; 11: 19-35.
48. Greissinger A, Hawley ST, Bettencourt JL et al. Primary care patients' understanding of colorectal cancer screening. Cancer Detect Prev 2006; 30: 67-74.
49. Tessaro I, Mangone C, Parkar I et al. Knowledge, barriers, and predictors of colorectal cancer screening in an Appalachian church population. Prev Chronic Dis 2006; 3: A123.
50. Beeker C, Kraft JM, Southwell BG et al. Colorectal cancer screening in older men and women: Qualitative research findings and implications for intervention. J Community Health 2000; 25: 263-278
51. Taylor V, Lessler D, Mertens K et al. Colorectal cancer screening among African-Americans: The importance of physician recommendation. J Natl Med Assoc 2003; 95: 806-812
52. Klabunde CN, Vernon SW, Nadel MR et al. Barriers to colorectal cancer screening: A comparison of reports from primary care physicians and average-risk adults. Med Care 2005; 43: 939-944
53. Ogedegbe G, Cassells AN, Robinson CM et al. Perceptions of barriers and facilitators of cancer early detection among low-income minority women in community health centers. J Natl Med Assoc 2005; 97: 162-170
54. Betancourt H, Fuentes JL. Culture and Latino issues in health psychology. In: Kazarian SS, Evans DR (eds). Handbook of Cultural Health Psychology. SanDiego, CA: Academic Press, 2001, 301-321
55. Powe BD. Fatalism among elder African Americans. Cancer Nurs 1995; 18: 385-392
56. Israel BA, Eng E, Schulz AJ et al. Methods in Communitybased Participatory Research. SanFrancisco, CA: Jossey- Bass, 1995.