Finding critical success factors for virtual community marketing

Service Business

Volumn 3, Issue 2, 2009, Pages 149-171

  Kim, Sang Hoon ^a   Yang, Kyung Hoon ^b   Kim, Jae Kyung ^c  

^a Kwangwoon University   (South Korea)

^b UNIVERSITY OF WISCONSIN LA CROSSE   (United States)

^c STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Commitment; Intention to purchase; Loyalty; Trust; Usefulness; Virtual community; Virtual community success

Indexed keywords

EID: 71849091196     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-008-0059-x     Document Type: Article

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