Conjoint-based product (line) design considering competitive reactions;Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen

OR Spektrum

Volumn 22, Issue 1, 2000, Pages 71-95

  Steiner, Winfried J ^a   Hruschka, Harald ^a  

^a UNIVERSITY OF REGENSBURG   (Germany)

Author keywords

Conjoint analysis; Game theory; Product (line) competition; Product design

Indexed keywords

EID: 0442311902     PISSN: 01716468     EISSN: None     Source Type: Journal    
DOI: 10.1007/s002910050006     Document Type: Article

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