Foreign Market Entry Strategies in Retail Banking: Choosing an Entry Mode in a Landscape of Constraints

Long Range Planning

Volumn 42, Issue 5-6, 2009, Pages 614-632

  Petrou, Andreas P ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

DIFFERENT MODES; ENTRY MODE; FOREIGN MARKETS; INTERNATIONAL EXPANSION; JOINT VENTURES; KEY FACTORS; LOCAL MARKETS; LOCAL REGULATIONS; MODE SELECTION; RESOURCE REQUIREMENTS; RETAIL BANKING; RETAIL BANKS; START-UPS; TRADE OFF;

ACCESS CONTROL; LAWS AND LEGISLATION; MANAGERS;

COMMERCE;

BANKING; GLOBALIZATION; INDUSTRIAL DEVELOPMENT; JOINT VENTURE; MODELING; RETAILING; STRATEGIC APPROACH;

EID: 70649114412     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2009.09.001     Document Type: Article

References (29)

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