Gender Differences in Purchase Intention on Mobile Data Services

Proceedings of the 2009 International Joint Conference on Computational Sciences and Optimization, CSO 2009

Volumn 1, Issue , 2009, Pages 773-777

  Shi, Wenhua ^a   Wu, Pingyao ^a   Zhou, Wu ^a   Chen, Jiajia ^a  

^a BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

Gender TAM purchase intention

Indexed keywords

EASE OF USE; GENDER DIFFERENCES; MOBILE DATA SERVICE; PERCEIVED EASE OF USE; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; PROCESSING TOOLS; PURCHASE INTENTION; TECHNOLOGY ACCEPTANCE MODEL;

COMBINED SEWERS; COMPUTER CRIME; DATA PROCESSING; EXPOSURE CONTROLS; NETWORK SECURITY; SALES;

BEHAVIORAL RESEARCH;

EID: 70649107843     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CSO.2009.71     Document Type: Conference Paper

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