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Volumn , Issue , 2009, Pages 366-372

Targeted advertising for online social networks

Author keywords

Informal text; Monetization; User intents

Indexed keywords

FACEBOOK; KEYWORD-CLUSTERING; MICROSOFT; ONLINE SOCIAL NETWORKS; SOCIAL NETWORKING SITES; SOCIAL NETWORKS; TARGETED ADVERTISING; TEXTUAL DESCRIPTION; USER ACTIVITY; WEB PAGE;

EID: 70450188712     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/NDT.2009.5272165     Document Type: Conference Paper
Times cited : (11)

References (9)
  • 1
    • 37249053884 scopus 로고    scopus 로고
    • Social network sites: Definition, history, and scholarship
    • November
    • D. M. Boyd and N. B. Ellison, "Social network sites: Definition, history, and scholarship," Journal of Computer-Mediated Communication, vol. 13, no. 1, pp. 210-230, November 2007.
    • (2007) Journal of Computer-Mediated Communication , vol.13 , Issue.1 , pp. 210-230
    • Boyd, D.M.1    Ellison, N.B.2
  • 2
    • 84865656170 scopus 로고    scopus 로고
    • How much can behavioral targeting help online advertising?
    • J. Yan, N. Liu, G. Wang, W. Zhang, Y. Jiang, and Z. Chen, "How much can behavioral targeting help online advertising?" in WWW, 2009, pp. 261-270.
    • (2009) , pp. 261-270
    • Yan, J.1    Liu, N.2    Wang, G.3    Zhang, W.4    Jiang, Y.5    Chen, Z.6
  • 3
    • 0031643563 scopus 로고    scopus 로고
    • D. Freitag, Information extraction from html: Application of a general machine learning approach, in In Proceedings of the Fifteenth National Conference on Artificial Intelligence. AAAI Press, 1998, pp. 517-523.
    • D. Freitag, "Information extraction from html: Application of a general machine learning approach," in In Proceedings of the Fifteenth National Conference on Artificial Intelligence. AAAI Press, 1998, pp. 517-523.
  • 4
    • 70450178880 scopus 로고    scopus 로고
    • P. Turney and C. Canada, Extraction of keyphrases from text: Evaluation of four algorithms, National Research Council, Institute for Information Technology, Tech. Rep., 1997.
    • P. Turney and C. Canada, "Extraction of keyphrases from text: Evaluation of four algorithms," National Research Council, Institute for Information Technology, Tech. Rep., 1997.
  • 6
    • 84869683785 scopus 로고    scopus 로고
    • Yahoo term extraction service
    • "Yahoo term extraction service. http://developer.yahoo.com."


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.