메뉴 건너뛰기




Volumn 50, Issue 4, 2009, Pages 475-497

Cracking the cultural code of gambling

Author keywords

Childhood memory elicitation; Cross cultural studies; Gambling; Las Vegas; Macao

Indexed keywords


EID: 70449779351     PISSN: 19389655     EISSN: None     Source Type: Journal    
DOI: 10.1177/1938965509345241     Document Type: Article
Times cited : (13)

References (38)
  • 2
    • 70450068755 scopus 로고    scopus 로고
    • U.S. casinos stumble over new business model in high-stakes Macau market
    • Mayp. B
    • Audi, Tamara, and Bruce Stanley. 2008. U.S. casinos stumble over new business model in high-stakes Macau market. Wall Street Journal, May22, p. B.1.
    • (2008) Wall Street Journal , vol.22 , pp. 1
    • Audi, T.1    Stanley, B.2
  • 3
    • 70450004720 scopus 로고    scopus 로고
    • Asian rival moves past Las Vegas
    • January
    • Barboza, David. 2007. Asian rival moves past Las Vegas. New York Times, January24, p. B1.
    • (2007) New York Times , vol.24
    • Barboza, D.1
  • 5
  • 6
    • 34547464619 scopus 로고    scopus 로고
    • Using childhood memory elicitation to gain insights into a brand at a crossroads: The In-N-Out burger situation
    • Braun-LaTour, Kathryn A., and Michael S. LaTour. 2007. Using childhood memory elicitation to gain insights into a brand at a crossroads: The In-N-Out burger situation. Cornell Hotel and Restaurant Administration Quarterly 48 (3): 246-73.
    • (2007) Cornell Hotel and Restaurant Administration Quarterly , vol.48 , Issue.3 , pp. 246-273
    • Braun-LaTour, K.A.1    LaTour, M.S.2
  • 7
    • 34547472025 scopus 로고    scopus 로고
    • Using childhood memories to gain insight into brand meaning
    • (April)
    • Braun-LaTour, Kathryn A., Michael S. LaTour, and George M. Zinkhan 2007. Using childhood memories to gain insight into brand meaning. Journal of Marketing 71 (April): 45-60.
    • (2007) Journal of Marketing , vol.71 , pp. 45-60
    • Braun-LaTour, K.A.1    LaTour, M.S.2    Zinkhan, G.M.3
  • 10
    • 58749087061 scopus 로고    scopus 로고
    • Blackjack in the Kitchen: Understanding Online Versus Casino Gambling,
    • Cotte, June and Kathryn A. LaTour (2009), Blackjack in the Kitchen: Understanding Online Versus Casino Gambling, Journal of Consumer Research, 35 (5), 742-758.
    • (2009) Journal of Consumer Research , vol.35 , Issue.5 , pp. 742-758
    • Cotte, J.1    LaTour, K.A.2
  • 13
    • 54749096897 scopus 로고
    • Learning Chinese-style
    • Gardner, Howard. 1989. Learning Chinese-style. Psychology Today 23 (12): 54.
    • (1989) Psychology Today , vol.23 , Issue.12 , pp. 54
    • Gardner, H.1
  • 14
    • 48449085073 scopus 로고    scopus 로고
    • Diversity into European markets to enhance revenue: A strategy proposed for the Las Vegas Strip and Atlantic City
    • Gu, Zheng. 2002. Diversity into European markets to enhance revenue: A strategy proposed for the Las Vegas Strip and Atlantic City. UNLV Gaming Research & Rw Journal 6 (2): 43-52.
    • (2002) UNLV Gaming Research & Rw Journal , vol.6 , Issue.2 , pp. 43-52
    • Gu, Z.1
  • 15
    • 0002952777 scopus 로고
    • Humanistic inquiry into marketing research: Philosophy, method and criteria
    • (August)
    • Hirschman, Elizabeth C. 1986. Humanistic inquiry into marketing research: Philosophy, method and criteria. Journal of Marketing Research 23 (August): 237-49.
    • (1986) Journal of Marketing Research , vol.23 , pp. 237-249
    • Hirschman, E.C.1
  • 17
    • 4544293266 scopus 로고    scopus 로고
    • How global brands compete
    • September
    • Holt, Douglas B., John A. Quelch, and Earl L. Taylor. 2004. How global brands compete. Harvard Business Review, 82 (9) September, pp. 68-75.
    • (2004) Harvard Business Review , vol.82 , Issue.9 , pp. 68-75
    • Holt, D.B.1    John, A.Q.2    Earl, L.T.3
  • 18
    • 33845273897 scopus 로고
    • Edited and Translated by Gerhard Adler and R. F. C. Hull, Princeton, NJ: Princeton University Press
    • Jung, Carl G. 1919/1970. Collected works, Civilization in transition, vol. 10. Edited and translated by Gerhard Adler and R. F. C. Hull, Princeton, NJ: Princeton University Press.
    • (1919) Collected Works, Civilization in Transition , vol.10
    • Jung, C.G.1
  • 20
    • 70449896225 scopus 로고    scopus 로고
    • An observation study of Chinese baccarat players
    • Lam, Desmond. 2007. An observation study of Chinese baccarat players. UNLV Gaming Research & Review Journal 11 (2): 63-73.
    • (2007) UNLV Gaming Research & Review Journal , vol.11 , Issue.2 , pp. 63-73
    • Lam, D.1
  • 21
    • 24944514019 scopus 로고    scopus 로고
    • Chinese and English probabilistic thinking and risk taking in gambling
    • Lau, Lai-Yin, and Rob Ranyard. 2005. Chinese and English probabilistic thinking and risk taking in gambling. Journal of Cross-Cultural Psychology 36:621.
    • (2005) Journal of Cross-Cultural Psychology , vol.36 , pp. 621
    • Lau, L.-Y.1    Rob, R.2
  • 22
    • 70449932802 scopus 로고
    • In, ed. Howard J. Shaffer, Sharon A. Stein, Blase Gambino, and Thomas N., Lexington, MA: D.C. Heath
    • Lesieur, H.R. 1989. Current research into pathological gambling and gaps in the literature. In Compulsive gambling: Theory, research, and practice, ed. Howard J. Shaffer, Sharon A. Stein, Blase Gambino, and Thomas N. Cummings 225-48. Lexington, MA: D.C. Heath.
    • (1989)
    • Lesieur, H.R.1
  • 23
    • 0002286966 scopus 로고
    • Interpreting consumer mythology: A structural approach to consumer behavior
    • (Summer)
    • Levy, Sidney. 1981. Interpreting consumer mythology: A structural approach to consumer behavior. Journal of Marketing 45 (Summer): 49-61.
    • (1981) Journal of Marketing , vol.45 , pp. 49-61
    • Levy, S.1
  • 24
    • 70449875479 scopus 로고    scopus 로고
    • Macao's casino industry: Reinventing Las Vegas in Asia
    • Forthcoming
    • Loi, Kim-Ieng, and W.G. Kim. Forthcoming. Macao's casino industry: Reinventing Las Vegas in Asia. Cornell Hospitality Quarterly.
    • Cornell Hospitality Quarterly
    • Loi, K.-I.1    Kim, W.G.2
  • 25
    • 0141969598 scopus 로고    scopus 로고
    • Understanding gambling: History, concepts and theories
    • In, ed. J. McMillen, London: Routledge
    • McMillen, Jan. 1996. Understanding gambling: History, concepts and theories. In Gambling cultures: Studies in history and interpretation, ed. J. McMillen. London: Routledge.
    • (1996) Gambling Cultures: Studies in History and Interpretation
    • McMillen, J.1
  • 26
    • 18844441800 scopus 로고    scopus 로고
    • Pathological gambling in Montreal's Chinese community: An anthropologic perspective
    • Papineau, Elisabeth. 2005. Pathological gambling in Montreal's Chinese community: An anthropologic perspective. Journal of Gambling Studies 21 (2): 157-78.
    • (2005) Journal of Gambling Studies , vol.21 , Issue.2 , pp. 157-178
    • Papineau, E.1
  • 29
    • 0033413855 scopus 로고    scopus 로고
    • Consumer socialization, parental style, and development timetables in the United States and Japan
    • Rose, Gregory. 1999. Consumer socialization, parental style, and development timetables in the United States and Japan. Journal of Marketing 63 (3): 105-19.
    • (1999) Journal of Marketing , vol.63 , Issue.3 , pp. 105-119
    • Rose, G.1
  • 32
    • 70450086639 scopus 로고    scopus 로고
    • Casino operators dispute China corruption story
    • July
    • Strow, D. 2002. Casino operators dispute China corruption story. Las Vegas Sun, July19, p. 3C.
    • (2002) Las Vegas Sun , vol.19
    • Strow, D.1
  • 33
    • 70450107078 scopus 로고    scopus 로고
    • Sands boss Adelson sees gambling powerhouse in Cotai and Macau
    • May
    • Stutz, Howard. 2006. Sands boss Adelson sees gambling powerhouse in Cotai and Macau. Las Vegas Review Journal, May28, p. B1.
    • (2006) Las Vegas Review Journal , vol.28
    • Stutz, H.1
  • 34
    • 0036312461 scopus 로고    scopus 로고
    • French parents' cultural models and childbearing beliefs
    • Suizzo, Marie-Anne. 2002. French parents' cultural models and childbearing beliefs. International Journal of Behavioral Development 26 (4): 297-307.
    • (2002) International Journal of Behavioral Development , vol.26 , Issue.4 , pp. 297-307
    • Suizzo, M.-A.1
  • 36
    • 85047685661 scopus 로고    scopus 로고
    • Culture effects on adults' earliest childhood recollection and self-description: Implications for the relation between memory and self
    • Wang, Qi. 2001. Culture effects on adults' earliest childhood recollection and self-description: Implications for the relation between memory and self. Journal of Personality and Social Psychology 81 (2): 220-33.
    • (2001) Journal of Personality and Social Psychology , vol.81 , Issue.2 , pp. 220-233
    • Wang, Q.1
  • 37
    • 38949182312 scopus 로고    scopus 로고
    • When consumers and brands talk: Storytelling theory and research in psychology and marketing
    • Woodside, Arch, Suresh Sood, and Kenneth E. Miller. 2008. When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing 25 (2): 97-125.
    • (2008) Psychology & Marketing , vol.25 , Issue.2 , pp. 97-125
    • Woodside, A.1    Suresh, S.2    Kenneth, E.M.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.