Effectiveness of online word of mouth on exposure to an Internet-delivered intervention

Psychology and Health

Volumn 24, Issue 6, 2009, Pages 651-661

  Crutzen, Rik ^a   de Nooijer, Jascha ^a   Brouwer, Wendy ^b   Oenema, Anke ^b   Brug, Johannes ^c   de Vries, Nanne ^a  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b ERASMUS MEDICAL CENTER   (Netherlands)

^c VU UNIVERSITY MEDICAL CENTER   (Netherlands)

Author keywords

Alcohol prevention; Exposure; Internet; Intervention; Strategy; Word of mouth

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; ATTITUDE TO HEALTH; DRINKING BEHAVIOR; E-MAIL; FEMALE; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; INTERNET; MALE; METHODOLOGY;

ADOLESCENT; ALCOHOL DRINKING; ELECTRONIC MAIL; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; INTERNET; MALE; PROGRAM EVALUATION; YOUNG ADULT;

EID: 70449486854     PISSN: 08870446     EISSN: 14768321     Source Type: Journal    
DOI: 10.1080/08870440802521094     Document Type: Article

References (43)

1. Alexander, G.W., Divine, G.W., Couper, M.P., McClure, J.B., Stopponi, M.A., Fortman, K.K., et al. (2008). Effect of incentives and mailing features on online health program enrollment. American Journal of Preventive Medicine, 34, 382-388.
2. An, L.C., Perry, C.L., Lein, E.B., Klatt, C., Farley, D.M., Bliss, R.L., et al. (2006). Strategies for increasing adherence to an online smoking cessation intervention for college students. Nicotine & Tobacco Research, 8(S1), S7-S12.
3. Bernhardt, J.M., & Hubley, J. (2001). Health education and the Internet: The beginning of a revolution. Health Education Research, 16, 643-645.
4. Bickart, B., & Schindler, R.M. (2001). Internet forum as influential sources of consumer information. Journal of Interactive Marketing, 1, 31-40.
5. Bleakley, A., Merzel, C.R., VanDevanter, N.L., & Messeri, P. (2004). Computer access and Internet use among urban youths. American Journal of Public Health, 94, 744-746.
6. Brouwer, W., Oenema, A., Crutzen, R., De Nooijer, J., De Vries, N.K., & Brug, J. (2008). An exploration of factors related to dissemination of and exposure to Internet-delivered behavior change interventions aimed at adults: A Delphi study approach. Journal of Medical Internet Research, 10, e10.
7. Brug, J., Oenema, A., Kroeze, W., & Raat, H. (2005). The internet and nutrition education: Challenges and opportunities. European Journal of Clinical Nutrition, 59, S130-S139.
8. Buller, D.B., Buller, M.K., & Kane, I. (2005). Web-based strategies to disseminate a sun safety curriculum to public elementary schools and state-licensed child-care facilities. Health Psychology, 24, 470-476.
9. CBS (2006). Onderzoek ICT gebruik bij personen [Survey ICT use by persons]. Heerlen: Centraal Bureau voor de Statistiek [Statistics Netherlands].
10. Cheung, C.M.K., Lee, M.K.O., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18, 229-247.
11. Crutzen, R., De Nooijer, J., Brouwer, W., Oenema, A., Brug, J., & De Vries, N.K. (2008a). Internet-delivered interventions aimed at adolescents: A Delphi study on dissemination and exposure. Health Education Research, 23, 427-439.
12. Crutzen, R., De Nooijer, J., Brouwer, W., Oenema, A., Brug, J., & De Vries, N.K. (2008b). Qualitative assessment of adolescents' views about improving exposure to Internet-delivered interventions. Health Education, 108, 105-116.
13. Crutzen, R., De Nooijer, J., Candel, M.J.J.M., & De Vries, N.K. (2008c). Adolescents who intend to change multiple health behaviours choose greater exposure to an Internet-delivered intervention. Journal of Health Psychology, 13, 906-911.
14. De Nooijer, J., & De Vries, N.K. (2006). Monitoring health risk behavior of Dutch adolescents and the development of health promoting policies and activities: The E-MOVO project. Health Promotion International, 22, 5-10.
15. De Nooijer, J., Oenema, A., Kloek, G., Brug, J., De Vries, H., & De Vries, N.K. (2005). Bevordering van gezond gedrag via internet: Nu en in de toekomst [Promotion of healthy behavior through the Internet: Now and in the future]. Maastricht: Universiteit Maastricht.
16. Escoffery, C., McCormick, L., & Bateman, K. (2004). Development and process evaluation of a web-based smoking cessation program for college smokers: Innovative tool for education. Patient Education and Counseling, 53, 217-225.
17. Evers, K.E., Cummins, C.O., Prochaska, J.O., & Prochaska, J.M. (2005). Online health behavior and disease management programs: Are we ready for them? Are they ready for us? Journal of Medical Internet Research, 7, e27.
18. Fox, S., & Madden, M. (2005). Generations online. Washington: Pew Internet & American Life Project.
19. Gray, N.J., Klein, J.D., Noyce, P.R., Sesselberg, T.S., & Cantrill, J.A. (2005). Health information- seeking behaviour in adolescence: The place of the internet. Social Science & Medicine, 60, 1467-1478.
20. Gross, E.F. (2004). Adolescent Internet use: What we expect, what teens report. Applied Developmental Psychology, 25, 633-649.
21. Houben, K., & Wiers, R.W. (2006). Assessing implicit alcohol associations with the Implicit Association Test: Fact or artifact? Addictive Behaviors, 31, 1346-1362.
22. Houben, K., & Wiers, R.W. (2007). Are drinkers implicitly positive about drinking alcohol? Personalizing the alcohol-IAT to reduce negative extrapersonal contamination. Alcohol & Alcoholism, 42, 301-307.
23. Internet World Stats (2008). Countries with highest Internet penetration rates. Retrieved August 5, 2008, from http://www.internetworldstats.com/top25.htm
24. Katz, E., & Lazarfeld, P.F. (1955). Personal Influence. Glencoe, IL: Free Press.
25. Lenert, L., Munoz, R.F., Stoddard, J., Delucchi, K., Bansod, A., Skoczen, S., et al. (2003). Design and pilot evaluation of an internet smoking cessation program. Journal of the American Medical Informatics Association, 10, 16-20.
26. Leung, L. (2003). Impacts of Net-generation attributes, seductive properties of the Internet, and gratifications-obtained on Internet use. Telematics and Informatics, 20, 107-129.
27. Macdonald, I. (1999). Overview of the health issues related to alcohol consumption. In I. Macdonald (Ed.), Health issues related to alcohol consumption (2nd ed., pp. xi-xxvi). Washington/Brussels: Blackwell Sciences Ltd.
28. Maibach, E.W., Van Duyn, M.A.S., & Bloodgood, B. (2006). A marketing perspective on disseminating evidence-based approaches to disease prevention and health promotion. Preventing Chronic Disease, 3, 1-11.
29. Markow, D. (2006). Friendships in the age of social networking websites. Trends & Tudes, 5, 1-5.
30. Pérez-Rodrigo, C., Wind, M., Hildonen, C., Bjelland, M., Aranceta, J., Klepp, K.I., et al. (2005). The Pro Children intervention: Applying the Intervention Mapping protocol to develop a school-based fruit and vegetable promotion programme. Annals of Nutrition & Metabolism, 49, 267-277.
31. Petty, R.E., & Cacioppo, J.T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
32. Petty, R.E., Cacioppo, J.T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. The Journal of Consumer Research, 10, 135-146.
33. Saunders, J.B., Aasland, O.G., Babor, T.F., De la Fuente, J.R., & Grant, M. (1993). Development of the Alcohol Use Disorders Identification Test (AUDIT): World Health Organisations Collaborative Project on early detection of persons with harmful alcohol consumption - II. Addiction, 88, 791-804.
34. Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80, 159-169.
35. Silverman, G. (2001). The secrets of word-of-mouth marketing. New York: American Management Association.
36. Sobell, L.C., & Sobell, M.B. (1990). Self-report issues in alcohol abuse: State of the art and future directions. Behavioral Assessment, 12, 77-90.
37. Stauss, B. (2000). Using new media for customer interaction: A challenge for relationship marketing. In T. Hennig-Thurau, & U. Hansen (Eds.), Relationship Marketing (pp. 233-253). Berlin: Springer.
38. Subramani, M.R., & Rajagopalan, B. (2003). Knowledge-sharing and influence in online social networks via viral marketing. Communications of the ACM, 46, 300-307.
39. Thompson, D., Baranowski, T., Cullen, K., Watson, K., Canada, A., Bhatt, R., et al. (2008). Food, fun and fitness Internet program for girls: Influencing log-on rate. Health Education Research, 23,228-237.
40. Van den Eijnden, R., & Vermulst, A. (2006). Online communicatie, compulsief internetgebruik en het psychosociale welbevinden van jongeren [Online communication, compulsive Internet use and the psycho-social welfare of young people]. In J. De Haan, & C. Van 't Hof (Eds.), Jaarboek ICT en samenleving: De digitale generatie [Yearbook ICT and society: The digital generation] (pp. 25-46). Amsterdam: Boom.
41. Van Dijck, D., & Knibbe, R.A. (2005). De prevalentie van probleemdrinken in Nederland: Een algemeen bevolkingsonderzoek [The prevalence of problem drinking in the Netherlands: A general public survey]. Maastricht: Universiteit Maastricht.
42. Verheijden, M.W., Jans, M.P., Hildebrandt, V.H., & Hopman-Rock, M. (2007). Rates and determinants of repeated participation in a web-based behaviour change program for healthy body weight and healthy lifestyle. Journal of Medical Internet Research, 9, e1.
43. Zebrack, J.R., Mitchell, J.L., Davids, S.L., & Simpson, D.E. (2005). Web-based curriculum. A practical and effective strategy for teaching women's health. Journal of General Internal Medicine, 20, 68-74.