Promoting state tourism: Exploring perceptual and behavioral effects of syntactical construction in print advertisements

Journal of Travel and Tourism Marketing

Volumn 13, Issue 3, 2002, Pages 1-18

  Motes, William H ^a   Hilton, Chadwick B ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

Ad copy; Print advertising; State tourism; Syntactic structure

Indexed keywords

EID: 70449462728     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400209511565     Document Type: Article

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