Product adoption and innovation diffusion: The case of Japanese marketing to China

Asia Pacific Business Review

Volumn 15, Issue 3, 2009, Pages 389-409

  Horn, S A ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Innovation diffusion; Japanese multinational enterprises; Marketing in China

Indexed keywords

CONSUMPTION BEHAVIOR; CORPORATE STRATEGY; INNOVATION; MARKETING; MULTINATIONAL ENTERPRISE; RETAILING; TECHNOLOGY DIFFUSION;

ASIA; CHINA; EURASIA; FAR EAST; JAPAN;

EID: 70449446002     PISSN: 13602381     EISSN: 1743792X     Source Type: Journal    
DOI: 10.1080/13602380802667361     Document Type: Article

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