The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-smoking activism

Journal of Nonprofit and Public Sector Marketing

Volumn 21, Issue 2, 2009, Pages 113-138

  Bhatnagar, Namita ^a   Samu, Sridhar ^b  

^a UNIVERSITY OF MANITOBA   (Canada)

^b INDIAN SCHOOL OF BUSINESS   (India)

Author keywords

Anti smoking activism; Gender differences; Group membership; Persuasion; Tobacco control

Indexed keywords

EID: 70449123568     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802528997     Document Type: Article

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