Segmentation of the senior travel market by the means of travel motivations

Journal of Vacation Marketing

Volumn 15, Issue 4, 2009, Pages 311-322

  Boksberger, Philipp E ^a   Laesser, Christian ^a  

^a University of Applied Sciences   (Switzerland)

Author keywords

Segmentation; Senior travel market; Travel motivation

Indexed keywords

EID: 70449112326     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766709335829     Document Type: Article

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