Monitoring web traffic source effectiveness with Google Analytics An experiment with time series

Aslib Proceedings: New Information Perspectives

Volumn 61, Issue 5, 2009, Pages 474-482

  Plaza, Beatriz ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Data mining; Internet; Systems analysis; User studies; Worldwide web

Indexed keywords

DESIGN/METHODOLOGY/APPROACH; INTERNAL PERFORMANCE; MARGINAL RETURNS; TRAFFIC SOURCES; USER STUDIES; WEB TRAFFIC;

EXPERIMENTS; INFORMATION RETRIEVAL; INTERNET; SEARCH ENGINES; SYSTEMS ANALYSIS; TIME SERIES; TIME SERIES ANALYSIS;

WORLD WIDE WEB;

EID: 70350379643     PISSN: 0001253X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00012530910989625     Document Type: Article

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