Personas layering: A cost effective model for service design in medium-long term telco research projects

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5619 LNCS, Issue , 2009, Pages 256-265

  Marcengo, Alessandro ^a   Guercio, Elena ^a   Rapp, Amon ^b  

^a Telecomitalia   (Italy)

^b UNIVERSITY OF TURIN   (Italy)

Author keywords

Ethnography; Focus Groups; Personas; User Centred Design

Indexed keywords

COST EFFECTIVE; ETHNOGRAPHY; FOCUS GROUPS; LONG TERM; PERSONAS; QUANTITATIVE DATA; REDUCING COSTS; RESEARCH AREAS; SERVICE DESIGN; USER CENTRED DESIGN;

DESIGN;

RESEARCH;

EID: 70350225988     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-02806-9_30     Document Type: Conference Paper

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