Factors influencing Chinese consumer behavior when buying innovative food products

Agricultural Economics

Volumn 55, Issue 9, 2009, Pages 436-445

  Kim, R B ^a  

^a Hanyang University   (South Korea)

Author keywords

China; Consumer behavior; Genetically modified (GM) food; Multi attribute model and structural equation modeling

Indexed keywords

EID: 70350168806     PISSN: 0139570X     EISSN: None     Source Type: Journal    
DOI: 10.17221/2404-agricecon     Document Type: Article

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