Motive-based tourist market segmentation: An application to native American cultural heritage sites in Arizona, USA

Journal of Heritage Tourism

Volumn 1, Issue 2, 2006, Pages 81-99

  Nyaupane, Gyan P ^a   White, Dave D ^a   Budruk, Megha ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Cultural heritage management; Cultural heritage tourism; Market segmentation; Motivation; National Park Service; Native American sites

Indexed keywords

EID: 70350109333     PISSN: 1743873X     EISSN: 17476631     Source Type: Journal    
DOI: 10.2167/jht010.0     Document Type: Article

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