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Volumn 23, Issue 3, 1989, Pages 57-70

The buying of own labels

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0010833296     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000000561     Document Type: Article
Times cited : (55)

References (24)
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    • Fall
    • Rothe, J.T. and Lamont, L.M., “Purchase Behavior and Brand Choice Determinants for National and Private Brand Major Appliances”, Journal of Retailing, Vol. 49, Fall, 1973, pp. 19–33.
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    • Rothe, J.T.1    Lamont, L.M.2
  • 2
    • 0011517245 scopus 로고
    • Grocery Generics — An Extension of the Private Label Concept
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  • 4
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    • Morris, D.1
  • 7
    • 0012362515 scopus 로고
    • Are Private-brand-prone Grocery Customers Really Different?
    • Frank, R.E. and Boyd, H.W., “Are Private-brand-prone Grocery Customers Really Different?”, Journal of Advertising Research, Vol. 5, 1965, pp. 27–35.
    • (1965) Journal of Advertising Research , vol.5 , pp. 27-35
    • Frank, R.E.1    Boyd, H.W.2
  • 8
    • 84905606836 scopus 로고
    • The Development of Own Brands in the Grocery Market
    • December
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    • (1971) Retail Business , vol.166 , pp. 27-35
  • 9
    • 84947695023 scopus 로고
    • available from Euromonitor Publications Ltd, Turnmill St, London EC1M 5QU
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    • (1984) The Own Brands Report , pp. 87-88
  • 10
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    • Market Analysis Package for Baked Beans
    • available from Audits of Great Britain Ltd, West Gate, London W5 1UA
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    • (1985) TCA Report
  • 11
    • 84947702608 scopus 로고
    • available from the Institute of Practitioners in Advertising, 44 Belgrave Sq., London SW1X 8QS
    • IPA, The Growth of Retailer Power, available from the Institute of Practitioners in Advertising, 44 Belgrave Sq., London SW1X 8QS, 1980.
    • (1980) The Growth of Retailer Power
  • 12
    • 2442750279 scopus 로고
    • available from Euromonitor Publications Ltd
    • Euromonitor, The Own Brands Report, available from Euromonitor Publications Ltd., 1986.
    • (1986) The Own Brands Report
  • 13
    • 0000448154 scopus 로고
    • Consumer Loyalty to Store and Brand
    • November-December
    • Cunningham, R.M., “Consumer Loyalty to Store and Brand”, Harvard Business Review, Vol. 39, November-December 1961, pp. 127–37.
    • (1961) Harvard Business Review , vol.39 , pp. 127-137
    • Cunningham, R.M.1
  • 14
    • 0021606143 scopus 로고
    • Stochastic Panel-data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice
    • Wrigley N. and Dunn, R., “Stochastic Panel-data Models of Urban Shopping Behaviour: 3. The Interaction of Store Choice and Brand Choice”, Environment & Planning A, Vol. 16, 1984, pp. 1221–36.
    • (1984) Environment & Planning A , vol.16 , pp. 1221-1236
    • Wrigley, N.1    Dunn, R.2
  • 15
    • 84947702609 scopus 로고
    • Dutch Own-labels Jostle big Brands
    • April
    • Dole, J., “Dutch Own-labels Jostle big Brands”, Focus, April 1987, pp. 24–5.
    • (1987) Focus , pp. 24-25
    • Dole, J.1
  • 16
    • 0011420297 scopus 로고
    • Are Some Consumers More Prone to Purchase Private Brands?
    • Rao, T.R., “Are Some Consumers More Prone to Purchase Private Brands?”, Journal of Marketing Research, Vol. 6, 1969, pp. 447–450.
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  • 18
    • 84947702610 scopus 로고
    • Is the Real Consumer Brand of the Future the Retailer: Is Shop Loyalty Taking over from Brand Loyalty?
    • November
    • Stoessl, S., “Is the Real Consumer Brand of the Future the Retailer: Is Shop Loyalty Taking over from Brand Loyalty?”, Admap, November 1979, pp. 587–90.
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    • Stoessl, S.1
  • 20
    • 84947702611 scopus 로고    scopus 로고
    • Panel data for the first 48 weeks of 1981 from the Market Research Corporation of America, Northbrook, Illinois
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  • 21
    • 85067163493 scopus 로고
    • Patterns of Store Choice: New Evidence from the USA
    • Wrigley, N. Routledge, London
    • Uncles, M.D. and Ehrenberg, A.S.C., “Patterns of Store Choice: New Evidence from the USA”, in Wrigley, N. (Ed.), Store Choice, Store Location and Market Analysis, Routledge, London, 1988, pp. 272–89.
    • (1988) Store Choice, Store Location and Market Analysis , pp. 272-289
    • Uncles, M.D.1    Ehrenberg, A.S.C.2
  • 23
    • 84947694249 scopus 로고
    • contact CMaC, London Business School, Sussex Place, London NW1 4SA
    • Aske Research, The Structure of the Biscuit Market, contact CMaC, London Business School, Sussex Place, London NW1 4SA, 1976.
    • (1976) The Structure of the Biscuit Market


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.