Trends in outbound group package tours in China and Taiwan: A marketing mix perspective

Tourism Analysis

Volumn 12, Issue 4, 2007, Pages 257-270

  Chang, Janet ^a   Wang, Kuo Ching ^a,b   Guo, Ying Zhi ^c   Su, Che Jen ^d   Yen, Shih Jung ^e  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^c FUDAN UNIVERSITY   (China)

^d FU JEN CATHOLIC UNIVERSITY   (Taiwan)

^e Parfums Christian Dior   (Taiwan)

Author keywords

China; Emergent trends; Group package tour (GPT); Marketing mix; Taiwan

Indexed keywords

EID: 70349817173     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207782212413     Document Type: Article

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