Commodity, gift and mass-gift: On gift-commodity hybrids in advanced mass consumption cultures

Economy and Society

Volumn 38, Issue 2, 2009, Pages 304-325

  Bird David, Nurit ^a   Darr, Asaf ^a  

^a UNIVERSITY OF HAIFA   (Israel)

Author keywords

Gift commodity hybridization; Marketing; Mass consumption; Mass gifts; Sales interactions

Indexed keywords

COMMODITY; EMPIRICAL ANALYSIS; HYBRIDIZATION; MARKETING;

EID: 70349740934     PISSN: 03085147     EISSN: 14695766     Source Type: Journal    
DOI: 10.1080/03085140902786777     Document Type: Article

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